Monthly Archives: October 2012
Golden fall days, crisp nights and all the festivals of the autumn season filled with falling leaves, fairs and concerts, corn mazes and hay rides.
Here is our weekend itinerary for anyone looking for somethings to do this weekend:
Suburban Fall Home and Garden Show and Artisan’s Row
WHEN: Friday, Saturday and Sunday – October 19, 20 & 21, 2012
WHERE: The Greater Philadelphia Expo Center at Oaks, 100 Station Avenue, Oaks, PA 19456 (Montgomery County PA.) Located just off the Oaks Exit of Route 422, 20 minutes from Center City and just five minutes from King of Prussia.
DETAILS: Suburban Fall Home Show is a trade show with vendors and exhibitors offering the latest products, services and ideas for your home improvement needs.
This event includes Artisan Row Antiques, Fine Arts and Crafts, a unique section within the Suburban Home and Garden Show showcasing juried professional fine artists and artisans and a diverse selection of quality antiques and accessories for interior design. Artisans’ Row features traditional and contemporary creations: custom made decorative tiles, furniture, floor coverings, murals, paintings, metal sculptures, fountains, stained and art glass, sculpted clay items, fabric accessories, European and topiary floral displays, garden decor pieces, and outdoor furniture. Produced, owned and managed by Stephanie L. Seidner, who is now in her fourteenth year as a show manager and organizer.
Clover Hill Vineyards & Winery – Chambourcin Weekend
DATE & TIME: Saturday, October 20, 2012 and Sunday, October 21, 2012; 12-5pm LOCATION: Clover Hill Vineyards & Winery, 9850 Newtown Road, Breinigsville, PA 18031 PHONE: 610-395-2468
DETAILS: Join us as we applaud the Chambourcin grape, and one taste of it will have you coming back for more. Chef Nathan Grube will make a return appearance to conduct cooking demonstrations to be paired with our 2009 Chambourcin and Turtle Rock Red (also made with 100% Chambourcin grapes). Cooking demonstrations will take place at 1, 2, 3 and 4pm both days. Cheers to the Chambourcin grape! Visit our website soon for more details on the cooking demonstrations.
Great Pumpkin Express
Oct 20, 21, 27, 28 – 12PM & 2PM
All aboard the Great Pumpkin Express! Take a ride on our ‘haunted train’ as our friendly ghoulish crew hands out treats to all passengers. Everyone is welcome to dress up in his or her Halloween costumes. Not too scary for the little ones!
Join us for some Halloween fun while you enjoy the Chester Creek autumn scenery from our heated train on this 90 minute ride!
Adults – $15.00 Children (2-12) – $13.00 Toddlers (9mo – 23mo) – $5.00
Have a great weekend and we will see you on Monday!
This week we are excited to welcome Guest Blogger Nadia Hassani to the Bradway Blog. Nadia and her team share with us how they take a non-idiomatic, non-native text in English or German, and make it sing, turning complex information on any topic into a compelling, market-driven copy.
Think global, speak local
As a second language, English is the most widely used language in the world. More than one billion people speak and understand at least basic English. A working knowledge of English is the standard for professionals in science, medicine, technology, computing, business and many other fields.
But for a company doing business in markets where English is not the native language – the case for most countries of the world – you must deliver a clear, immediately comprehensible message to your customers using real, authentic native language.
Despite the numerous software translation tools available, including the free Google Translate, nothing beats the human mind. Just for fun, one example. For the common idiomatic French phrase “Je suis bien dans mon assiette”, which means, “I feel great”, Google Translate gives you the word-by-word English translation “I do not feel good on my plate.” Put that translation in a brochure or business letter and your customers will be confused and put off.
Except for texts with frequently recurring highly standardized phrases, such as instruction manuals, relying solely on computerized translations does not work. Language is too complex and nuanced, especially a language as rich in idioms as English.
In my 20 years as a copywriter and translator, I have had several clients come to me to rework butchered, sometimes incomprehensible texts written by inexperienced, non-native writers. This is common. I often come across websites, brochures and other marketing materials, even from large corporations, with poor language. A large European company describes “casual dress days” as “pleasure clothes day”.
In international marketing and communications, less is often more. Companies should aim for authenticity with precise, idiomatic word choice. To get it right, it may mean hiring a specialist, and cutting back on website complexity or fewer print materials to stay on budget. It also means more customers.
Nadia Hassani is a co-owner of Textperts, a Schuylkill-County based company specializing in market-driven copy and translations in English and German. Textperts also does corporate and portrait photography. A native of Germany, Nadia earned a Master’s Degree from the University of Bonn, Germany. She is also the author of several books. A revised and expanded edition of her cookbook Spoonfuls of Germany will be released in Spring 2013.