Monthly Archives: October 2012

Happy Halloween!

Happy Halloween, everyone!

This year hurricane Sandy wreaked havoc on the East Coast on Monday night, likely driving Halloween far from the minds of those who witnessed its greatest destruction.

First, we would like to take a moment to send out our thoughts and prayers to all the families that have been affected by this unfortunate storm that weathered across the east coast.

For the families who escaped the worst of Sandy’s wrath, some neighborhoods will be crawling with princesses, supermen, ninjas and ghosts on Halloween night. The thing about Halloween is kids are thinking about candy. Keeping your kids safe and in the midst of power outages and debris-filled streets can be a little tricky for parents.

Here are some tips to keep your kids safe this Halloween:

– Swords, knives, and similar costume accessories should be short, soft, and flexible.

– Avoid trick-or-treating alone. Walk in groups or with a trusted adult.

– Fasten reflective tape to costumes and bags to help drivers see you.

– Examine all treats for choking hazards and tampering before eating them. Limit the amount of treats you eat.

– Hold a flashlight while trick-or-treating to help you see and others see you. Always WALK and don’t run from house to house.

– Always test make-up in a small area first. Remove it before bedtime to prevent possible skin and eye irritation.

– Look both ways before crossing the street. Use established crosswalks wherever possible.

– Lower your risk for serious eye injury by not wearing decorative contact lenses.

– Only walk on sidewalks whenever possible, or on the far edge of the road facing traffic to stay safe.

– Wear well-fitting masks, costumes, and shoes to avoid blocked vision, trips, and falls.

– Eat only factory-wrapped treats. Avoid eating homemade treats made by strangers.

– Enter homes only if you’re with a trusted adult. Only visit well-lit houses. Don’t stop at dark houses. Never accept rides from strangers.

– Never walk near lit candles or luminaries. Be sure to wear flame-resistant costumes.

Also, be aware of your surroundings from the aftermath of storm Sandy: listen to crackling or rustling of loose trees or tree limbs, watch for debris in the streets and sidewalks and stay away from any downed wires.

Have a Fun and Safe “Trick or Treat” night 🙂


This week’s poll- Which of these methods do you use the most to convert your warm leads and cold prospects to customers?

Thank you for participating in our poll last week “What do you do to help create a sense of work/life balance?”

Just as your car runs more smoothly and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your thoughts, feelings, emotions, goals, and values are in balance.”

This week’s poll:  It’s rare that someone enjoys calling up a stranger and trying to sell something to them, even if the lead is pre-qualified in any way. The more you can warm up a lead, the less scary the process is. Warming up a lead, though, can take some planning. Share with us which methods you use:

Tips for Achieving Your Work-Life Balance

If you’re feeling overworked and finding it more challenging than ever to juggle the demands of your job and the rest of your life,   YOU are NOT alone.

Many entrepreneurs and business owners report that they work non-stop, day and night. Sure, it’s great for your business, but is it good for your life?

Following up from our poll results last week, we gathered some great tips for achieving a little more work-life balance to add to your daily routine:

1. Build downtime into your schedule: When you plan your week, make it a point to schedule time with your family and friends and activities that help you recharge.

2. Drop activities that sap your time or energy: Take stock of activities that aren’t really enhancing your career or personal life and minimizing the time you spend on them.

3. Rethink your errands: Consider whether you can outsource any of your time-consuming household chores or errands. Trade services with friends. Offer to do tasks that you enjoy or that you were planning to do anyway.

4. Get moving: It’s hard to make time for exercise when you have a jam-packed schedule, but research shows exercise can help you to be more alert and ultimately help you get more done by boosting your energy level and ability to concentrate.

5. Remember that a little relaxation goes a long way: Don’t get overwhelmed by assuming that you need to make big changes to bring more balance to your life. Set realistic goals, like trying to leave the office earlier one night per week and slowly build more activities into your schedule that are important to you.”

Remember, striking a healthy work-life balance isn’t a one-shot deal it will be an on-going challenge.

Creating a work-life balance is a continuous process as your family, interests, goals, struggles and work life change, so your approach to juggling it all needs to be just as dynamic. Innovative thinking and vision has helped your business to succeed—let your drive and creativity positively impact your personal life as well by periodically examining your priorities — and make changes, if necessary.

It’s a Boo-tackular Weekend of Events

Boo at the Zoo – October 27-28 10 a.m.-4 p.m.  

The  Philadelphia Zoo is adding a little green to your Halloween with  the  return of Boo at the Zoo  for two spooky  weekends! Put on your  favorite  costume and join us  for a creepy, crawly  celebration. Enjoy  treats and  sweets while  playing your favorite  Halloween games,  listening to live  music and  much more!
Do  you know why Halloween is an orangutan’s  favorite holiday  at  the  Philadelphia Zoo? Be sure to visit the  Sustainable Palm Zone during Boo  at the Zoo to find out!
Take  a walk through the Philadelphia Zoo’s  not-so-scary Extinction Graveyard  to learn about the extinction of  species around the world. You’ll be  shocked to see that some of your  favorite   creatures could be extinct in  the wild in 15 years!


Howl-O-Ween Costume Contest for Adults                   October 27, 2012

Howl-O-Ween Isn’t Just for Kids!Adults love Arnold’s, too, so be sure to enter our first annual Howl-O-Ween Costume Contest for Adults. The contest is open to all anyone age 13 and up. Suit up in your finest Halloween attire to win $50.00 Arnold’s Family Fun Center Gift Cards and Cash Prizes which will be awarded for Funniest, Most Outrageous, Scariest, and Grooviest Group costumes.
Registration by category will begin at 6:30 p.m. in Arnold’s Family Fun Center’s Theater Room. There will be a $5.00 Entry Fee for each contestant. However, the total amount of all entry fees collected will be divided evenly between the four winners as a cash prize.
Don’t keep this FUN event zipped up… spread the word! Arnold’s Family Fun Center… THE POWERHOUSE OF PLAY, is one of the largest indoor fun centers in the country offering go-karts for all ages, laser tag, bumper cars, bowling, black light mini golf, inflatable bounce, and much more… including the largest arcade in the area! Birthday party packages are available to fit any budget, theme or party size. Corporate events and team building packages are also available for a fun alternative to business as usual. Arnold’s new Bistro & Bar offers moderately priced lunch and dinner daily. For more information, call 610-666-0600, or visit Arnold’s is located directly across from the Greater Philadelphia Expo Center, at V2200 West Drive, just off the Route 422 Oaks Exit in the 422 Business Center in Oaks, PA.
Presented by Arnold’s Go-Karts and Family Fun Center at Arnold’s Go-Karts and Family Fun Center


Fall Festival – Saturday  – October 27th 11am – 4pm

Celebrate Fall with family fun at Plymouth Meeting Mall’s Fall Festival on Saturday, October 27th from 11am – 4pm lower level in Center Court Area.
From a pumpkin ring toss and a monster bean bag toss to pumpkin decorating, there will be several festive activities for children of all ages.  During the festival, there will also be a station for children to try on the Mummers’ elaborate costumes, costumed characters, musical entertainment, face-painting & more.  You can take your children a stroll around the Mall so they can show-off their “PRETTY OR PRETTY SCARY” Halloween costumes!  Just ….look for the Pumpkin signs on stores who will have some goodies ready for the trick or treaters.


Have a Spook-tackular weekend and we will see you Monday!

Welcome Guest Blogger – Tanushree Srivastava

This week we are excited to welcome Guest Blogger Tanushree Srivastava to the Bradway Blog.  Tanushree shares with us expert advice on being aware of your speed.

What is your average Speed?

People all around the world can be categorized as Fast and Slow. It’s sometimes unconscious but mostly the pace of life is pre-decided by individuals.  I am a fast person. People are generally leading a very fast paced life. 24 hours are divided into tasks that have to be completed in any circumstances.

Have you ever noticed your average speed?
The average speed of your walking? The length of strides you take?
The speed with which you eat?
The number of seconds you take to react to a particular type of situation?
The speed with which you speak? Are you too fast or too slow?
The speed with which you take decisions?

While you are reading this, you are trying to remember everything. But mostly you think to yourself-”Hey, I can’t pay attention to these irrelevant things!” You see that for everything that you do remember about yourself, you feel proud about them. For example, I know you can recall the length of the steps you take and you feel that your walk is perfect, neither too short nor too fast. You think you are perfect!

See the difference here? For everything you take notice of, you always try to improve it or at least take pride in it, the unconscious actions of your life decide your personality. You might sit in front of the TV and have your dinner in 1 full hour or sometimes you might just gulp down the food in 4 minutes! The point is that an action as eating is so inbuilt in our system that we ignore the importance of taking a notice. Speaking is just the same. Be aware of your speed. Are you talking too fast? Are you forcing the person in front of you to sleep by speaking too slowly? Take notice!

Snap decisions are, maybe the best decisions, they have your instincts that gut feeling. But are you always in a hurry to say something or react or worse take decisions in life? Wake up and study yourself closely. Is everything happening too fast due to YOU? Or is everything too slow and monotonous and the reason is YOUR slow pace? I have taken some snap decisions (read wrong) in life and trust me I regret them till this moment.

Take notice of everything you do. Take it as a play. The central idea is ‘TIME & SPEED’ and everything else is merely happening to support that idea. Time and speed affect you like nothing in the world. Go back in time and try to recall one incident that you regret. I don’t know what it is, but I can guess it was the time and speed with which you reacted or everything happened that made all the difference.

Live life, keeping in mind TIME & SPEED. It’s more like breathing. It’s there unconsciously; it is what is making you Live. But if you forget it somehow, you are dead. Keep a consistent and constant speed when you think you have reached your near perfect goal of making your life better. It just can’t be too much or too less. Make T & S balance on a seesaw. It will be difficult at first but sooner rather than later it will become as easy as breathing.

The trick to achieve it? STAY CONSCIOUS!


Finishing a degree in mechanical engineering in May 2013, Tanushree Srivastava provides expert advice guidance and support to all Charity Spring initiatives, including research, writing and editing, social media, and her keen perspective on global philanthropy. Living in urban New Delhi, India, Ms. Srivastava spends some of the year at her family estate in Kausani, India, known as the Switzerland of India within the Himalayan Mountains.
Tanushree Srivastava will produce and host Charity Spring Perspectives, a series of interviews on the subject of philanthropy from New Delhi, India via email and (for future podcasts) Skype key social media platforms. It will be a spacious conversation — and an evolving media space — about the big questions at the center of global philanthropy, from the largest new initiatives to the most ancient traditions of human society. Charity Spring Perspectives will respond and contribute to a growing acknowledgement that there are basic questions about philanthropy that pertain to the entire human experience.
She believes that every day is a new joy, every stranger is a new friend, every karma is related and every moment is pure brilliance. Through her blog she tries to highlight the simple perceptions of life. She also tries to break some old paradigms and build some new ones. Infuse in every reader a little euphoria that they can carry forward and spread to others.


Guest Blogger Invite

Please contact us if you are interested in being one of our upcoming guest bloggers in our featured thebradwayblog.

See you tomorrow :)

Getting you through the work week

Here are some tips to help get you through the Monday-Thursday zombie shuffle and march right on to Friday.

Tip 1: Don’t skip breakfast or lunch. Just like a child in school, regular meals are important to keep the mind and body working at work. If you’re having a bad day at work and feel stressed, think about whether you skipped a meal on that day. Chances are you did and were too rushed to eat. Mom was right: Breakfast is important.

Tip 2: Make plans for the weekday.  If you make plans for the weekend it tends to make your week go by super slow because you are excited about whatever it is you have planned.  It gives you something to look forward to in your day, rather than waiting for Friday to roll around.

Tip 3: Remind yourself of what’s really important in life. Photos of your family on your desk can help remind you, but if you’re away from your desk, stop and take a breath and remember what’s most important in your life. Your children, for example, are more important than the most stressful work task. Your purpose in life isn’t to get stressed at work.

Tip 4: Don’t promise what you can’t deliver.

Everyone wants to look like a superhero at work who can get everything done. But there are only 40 hours in a work week, so don’t take on too much or you’ll look worse for not getting it all done. Your boss will be disappointed when you can’t get the job done in time, so it’s best to think ahead on this recommendation and not promise something you can’t complete.

Tip 5: Take regular breaks. Work is mentally and physically tiring, so taking a few 10-15 minute breaks throughout the day can re-energize you and make getting back to work a lot easier. Take a walk around the block. Federal law requires that they be paid breaks, so don’t let your employer hassle you for taking them.

Make your day count!


This week’s poll- Work-life balance:

Thank you for participating in our poll last week “What is the major motivation for saving money?”

The votes show your end reward might not be a tangible thing like a vacation or a new purchase: it might be peace of mind, or a sense of security or freedom. Consider visualizing how you’ll feel once you have your target amount in the bank. Will it take a weight off your shoulders? Will you be proud of what you’ve achieved?

This week’s poll- Work-life balance:

There was a time when the boundaries between work and home were fairly clear. Today, however, work is likely to invade your personal life — and maintaining work-life balance is no simple task.  Still, work-life balance isn’t out of reach, which brings us to this week’s question: What do you do to help create a sense of work/life balance?


Get your “Vote” in and find out the results next Tuesday!

Making better choices to reach your “Destination”

Good Monday Morning! I think a lot of us find ourselves asking, “Where did the weekend go, right?”

Well, there is nothing that can actually increase the hours in the day. That’s impossible.

More often than not, that’s really what we want: relief from the stress of time pressure.

With today’s work world moving so fast, sometimes you think the new business attire should consist of running shorts and track shoes. It’s hard not to get caught up in all the “to doing” each day: the meetings, the voice mails, the emails, the twitters, the juggling of multiple tasks and activities, the Internet, and all the information that comes our way.

It’s no wonder that we tend to lose focus on where we’re going and the destination.

What if you started each day by pausing to review your destination, and then organized your day around the tasks and activities that truly help you reach that destination rather than whatever happens to jump out and land on your plate? Think that might produce a dramatic change in the choices you make about how to use your time?

I’m not talking about a lengthy process. Just five or ten minutes each morning to review the most important things you can (and should) be doing and making sure they’re first on your to-do list. (Hint: it helps to have visual reminders of your destination and definition of winning all over your place of business.)

You develop criteria for making better decisions about where to spend your time. It becomes much easier to prioritize, based on what gets you closer to your destination versus what does not. And you progress much more quickly towards where you want to go.

When you focus on the activities that move you closer to your destination, you also spend less time trying to solve other people’s problems, which benefits you and the organization as a whole. When you do for others what they should be doing for themselves, it inhibits their professional development while distracting you from essential activities.

So, instead of trying to “find” time by rearranging busy work or trying to multitask more time, start making better choices about where you spend your time.

You’ll be amazed at how much faster it gets you to your destination!

Weekend Events for October 20-21, 2012

Golden fall days, crisp nights and all the festivals of the autumn season filled with  falling leaves, fairs and concerts, corn mazes and hay rides. 

Here is our weekend itinerary for anyone looking for somethings to do this weekend:


Suburban Fall Home and Garden Show and Artisan’s Row

WHEN: Friday, Saturday and Sunday – October 19, 20 & 21, 2012

WHERE: The Greater Philadelphia Expo Center at Oaks, 100 Station Avenue, Oaks, PA 19456 (Montgomery County PA.) Located just off the Oaks Exit of Route 422, 20 minutes from Center City and just five minutes from King of Prussia.

DETAILS: Suburban Fall Home Show is a trade show with vendors and exhibitors offering the latest products, services and ideas for your home improvement needs.

This event includes Artisan Row Antiques, Fine Arts and Crafts, a unique section within the Suburban Home and Garden Show showcasing juried professional fine artists and artisans and a diverse selection of quality antiques and accessories for interior design. Artisans’ Row features traditional and contemporary creations: custom made decorative tiles, furniture, floor coverings, murals, paintings, metal sculptures, fountains, stained and art glass, sculpted clay items, fabric accessories, European and topiary floral displays, garden decor pieces, and outdoor furniture. Produced, owned and managed by Stephanie L. Seidner, who is now in her fourteenth year as a show manager and organizer.



Clover Hill Vineyards & Winery – Chambourcin Weekend

DATE & TIME: Saturday, October 20, 2012 and Sunday, October 21, 2012; 12-5pm LOCATION: Clover Hill Vineyards & Winery, 9850 Newtown Road, Breinigsville, PA  18031                                                                                                                                          PHONE: 610-395-2468
DETAILS: Join us as we applaud the Chambourcin grape, and one taste of it will have you coming back for more. Chef Nathan Grube will make a return appearance to conduct cooking demonstrations to be paired with our 2009 Chambourcin and Turtle Rock Red (also made with 100% Chambourcin grapes). Cooking demonstrations will take place at 1, 2, 3 and 4pm both days. Cheers to the Chambourcin grape! Visit our website soon for more details on the cooking demonstrations.



Great Pumpkin Express
Oct 20, 21, 27, 28 – 12PM & 2PM

All aboard the Great Pumpkin Express! Take a ride on our ‘haunted train’ as our friendly ghoulish crew hands out treats to all passengers. Everyone is welcome to dress up in his or her Halloween costumes. Not too scary for the little ones!

Join us for some Halloween fun while you enjoy the Chester Creek autumn scenery from our heated train on this 90 minute ride!

 Adults – $15.00 Children (2-12) – $13.00 Toddlers (9mo – 23mo) – $5.00 



Have a great weekend and we will see you on Monday!

Welcome Guest Blogger – Nadia Hassani

This week we are excited to welcome Guest Blogger Nadia Hassani to the Bradway Blog.  Nadia and her team share with us how they take a non-idiomatic, non-native text in English or German, and make it sing, turning complex information on any topic into a compelling, market-driven copy.

Think global, speak local

As a second language, English is the most widely used language in the world. More than one billion people speak and understand at least basic English. A working knowledge of English is the standard for professionals in science, medicine, technology, computing, business and many other fields.

But for a company doing business in markets where English is not the native language – the case for most countries of the world – you must deliver a clear, immediately comprehensible message to your customers using real, authentic native language.

Despite the numerous software translation tools available, including the free Google Translate, nothing beats the human mind. Just for fun, one example. For the common idiomatic French phrase “Je suis bien dans mon assiette”, which means, “I feel great”, Google Translate gives you the word-by-word English translation “I do not feel good on my plate.” Put that translation in a brochure or business letter and your customers will be confused and put off.

Except for texts with frequently recurring highly standardized phrases, such as instruction manuals, relying solely on computerized translations does not work. Language is too complex and nuanced, especially a language as rich in idioms as English.

In my 20 years as a copywriter and translator, I have had several clients come to me to rework butchered, sometimes incomprehensible texts written by inexperienced, non-native writers. This is common. I often come across websites, brochures and other marketing materials, even from large corporations, with poor language. A large European company describes “casual dress days” as “pleasure clothes day”.

In international marketing and communications, less is often more. Companies should aim for authenticity with precise, idiomatic word choice. To get it right, it may mean hiring a specialist, and cutting back on website complexity or fewer print materials to stay on budget. It also means more customers.


Nadia Hassani is a co-owner of Textperts, a Schuylkill-County based company specializing in market-driven copy and translations in English and German. Textperts also does corporate and portrait photography. A native of Germany, Nadia earned a Master’s Degree from the University of Bonn, Germany. She is also the author of several books. A revised and expanded edition of her cookbook Spoonfuls of Germany will be released in Spring 2013.

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