Monthly Archives: November 2012

How to get control of your online reputation

Small businesses frequently complain about all the social media sites and online accounts they maintain. The problem is this: If you don’t control your reputation online, your critics will.

“One of the biggest challenges I have seen in prior businesses, over about a 30-year career, is managing the online reputation on so many different platforms,” explains Greg Dawson of PRO-formance Property Management Group. “Back in the old days, a business had only the local BBB to work with, and customer concerns were managed fairly easily. For its members, the BBB would send you a notice in the mail and you would then contact the customer and work things out. Even if the customer was still not satisfied after this, the BBB recognized your effort in attempting to work it out and your BBB rating remained good.”

Greg correctly describes the Internet era as the “ability of anyone, anytime to mostly anonymously say whatever they want online about your business.”

He makes an important point. Not setting up a Yelp or Facebook page doesn’t stop people from talking about you. In fact, by not engaging customers directly, you’re letting them say nasty things behind your back without any opportunity to respond.

Customers will always be miffed about this or that. Yet most human beings simply aren’t good at direct confrontation, so they hide behind their computers and snipe anonymously. If you don’t respond (and they expect you to be paying attention), then their anger becomes louder and more public.

Thus the key to managing your reputation is knowing how to manage that venting and prevent a larger explosion. Setting up social media and online accounts allows customers to voice their complaints — and then get them addressed. Ironically, by quickly and politely resolving the issue, you come off as the hero. Thousands of other viewers (people you had no idea were watching) now see that you actually care about your customers and will do your best to help them.

What happens when the customer is crazy (and they often are)? They reveal themselves as such to the public, and you still get to be the hero. Consider this Facebook exchange:

Joe: Wendell’s Tires sucks!!! I got new tires there and the next day I had a flat because they forgot to put the cap on the inner tube.

Wendell: I am so sorry to hear you had this problem! It is certainly not our standard of customer service. Please call us as soon as possible and I will personally handle this to your satisfaction. Additionally, I will make sure our staff has the training so this never happens again to you or any customer.

Joe: I don’t have time for this nonsense!

Wendell: I understand, and I would simply like to make things right. Taking care of our customers is our number one priority. If necessary, our tow truck can bring your car to the shop at your convenience. Please let me know how we can help.

Joe: No way! We’re done!

Wendell may have been stressed out during this exchange, but he turned the situation around in front of all of his customers and Joe’s friends. Since the average Facebook user has 229 friends, Wendell has impressed a significant group of people.

Greg Dawson sums up the issue correctly: “We no longer live in an era where the business can put on a public front that is completely designed from within. Your company image will be a composite of your choice combined with the collective picture drawn by a host of customers. In this enlightened time, businesses need to embrace the discussion and put their arms around those complaining. Everything is public information, so quickly correct problems you encounter, take ownership, and reaffirm your commitment to serve your clients.”

Article provided byMeredith Munger is the principal of Munger & Co. Marketing.

This week’s poll- How do you reward your employees with holiday bonuses?

Thank you for participating in our poll last week “Does your business thrive on holiday sales?”

No matter what your industry, the holidays affect your business. If you’re rocking a business-to-consumer business model, you probably have sales and pre-christmas insanity on your hands. If you run a business-to-business operation, it could be that all your sales leads are about to go as cold as ice.

This week’s poll- How do you reward your employees with holiday bonuses?

The holiday season is a fantastic opportunity to celebrate your employees’ successes during the year and show your appreciation for all they’ve contributed to the company. Employees appreciate being recognized by their managers and peers for their efforts, and this can have a huge impact on their performance. Whatever your team size and budget, how do you reward your employees during the holiday season and introduce some Christmas cheer to the office?

Now’s the time to create holiday marketing plans

Good Morning Readers,

We hope that you enjoyed your Thanksgiving holiday with your family and friends. Now that turkey day is over,  it’s time to start planning for the Christmas holiday. This holiday can be a complicated annual feat for some that typically includes:

• A massive marketing effort geared toward gift purchases and holiday themes.

• A push to target customers with extra budget for end-of-year purchases.

• Parties, gifts and thank-you items for customers and top sales targets.

• The holiday party for employees.

With good planning, sometimes you can kill several birds with one stone.

To prevent burnout, make sure you give employees an official stop date, such as Friday, Dec. 21, that officially marks the time when they can stop gunning and actually enjoy their holidays.

Part of this effort may include checking in on clients, especially at large businesses, who operate under sizable annual budgets. If they said “no” all year, they may have been hoarding cash. If they don’t spend that budget, however, they often lose that money and next year’s budget is reduced. Believe it or not, these customers are grateful to have you help spend their money.

Throwing a holiday party can help remind those customers and entertain other customers and potential sales targets. The holiday party is tricky, however. Most companies now cannot afford to spend the kind of money that impresses big customers, and many are so busy that they find holiday parties a chore. It might be okay to NOT throw a party and simply send a card or gift, but do you really want to lose face time with customers?

In my opinion, the answer lies in hosting a simple event, such as a cocktail party or open house, at your office or a fun location. The weekday cocktail hour is timed to allow customers to get out of work early while still making it home for dinner on time.

Never lock customers in to a location such as a boat party; the event should allow people to come and go as their schedule dictates. If the office is too boring or inappropriate, reserve a unique location such as a golf course or interesting restaurant — but reserve now, while locations are available and holiday prices haven’t kicked in. Your home may also be an excellent location to entertain inexpensively with a personal touch.

Finally, make time to recognize and reward your employees. With due respect to companies such as Go Daddy, the public holiday party should never double as the employee holiday party. The employee party should be for their own relaxation without having to “work” the crowd. Often a simple lunch or dinner at your house will do the trick.

All in all, just be sure to have fun in every step of your holiday planning.

Happy Thanksgiving

Can You REALLY Have It All? Seven Keys to Finding Balance

Career. Success. Power. Financial security. Marriage. Family. Friends.
Can we really have it all and still keep our sanity?

Many people feel like they bought into the “you can have it all” mentality only to find themselves divorced, disenchanted, and burnt out.

They had high paying, high pressure jobs that cost many of them their health and their families.

They didn’t have as much time as they wanted to invest in their kids, were too tired to invest in themselves, and felt like no one really knew them apart from their performance. Let’s face it, it’s hard to be all things to all people.
And there’s only so much time available to each of us in a day; we can only spread ourselves so thin.
Something somewhere has to give if we want to follow the “we can have it all mentality.”If you’ve ever struggled with how you can have it all and still keep the balance in your life, you’re not alone, so here are a few suggestions that may help:
1. Don’t Compromise
First of all, you need to look at the big picture. What are the most important things/people in your life?
Once you have that down, narrow down how you want to order your daily activities to reflect your goals and values.
Lists are great if you’ll use them, but set your priorities in stone and don’t let the world crowd you out. There are lots of distractions waiting to sabotage your plan–don’t let it happen.
Set specific time limits for each activity and don’t bend unless it’s an emergency.
2. Find Structure
Setting small goals for your day requires structure.
First prioritize. Next, be specific and realistic. Know your time and limitations.
3. Be Flexible
Nothing cramps your life up like rigidity. Be willing to be flexible if something comes up. If you have to go to work and your child is sick, you evaluate your priorities and make the call; then relax.
People are more important than deadlines. Your work will still be there–your child’s beliefs about your availability are more important than your job.
4. Notice Your Heart
Take a look at the stress level in your life. Most of us are stressed and don’t even realize it. We don’t stop to notice how all this mess called life is affecting us physically. Noticing is a huge part of taking care of yourself. Start by doing a quick body scan every day. Sit quietly for several minutes several times a day.
Start with your head and work down to your feet. Pay attention to any muscle tension, aches and pains, or stress you notice. Focus on each body part.
Learn to do progressive muscle relaxation or deep breathing to calm you. Then make sure your day includes something that will help you decompress. Be willing to try something new and mix it up.
5. Find Inner Peace and Rest
We’re taught to take care of our hearts through exercise and eating right, but does anyone ever tell us to consider checking our emotional pulse?
Noticing what’s going on in your soul is just as important as your physical well-being because all your stress spills over to your physical body. Balance includes inner peace too. Try meditation, prayer, or silence and solitude.
If something is bothering you, talk to someone.
6. Learn to say NO
If you’re a perfectionist, workaholic or someone who can’t say no, you need to take a look at the beliefs that are driving your behavior.
Could it be that you are afraid others will reject you, not like you, or get mad at you? If so, remember that the people who are really important in your life won’t judge you on your performance; they love you for who you are.
Delegating responsibility when necessary is a great way to get things done and have a more balanced lifestyle. Saying no can make us feel guilty, but keeping your balance requires sticking to your priorities and taking care of YOU!
7. Make a Healthy Balance Worksheet
Write down all the areas in your life (financial, recreational, social, physical, spiritual, family etc.) that take up your time. Next, list what you’re currently doing in each area, and what you need to do to find more balance.
Then set your goals and construct your plan, breaking things down to daily, weekly, monthly, and yearly goals. Statistics say that people who write down their goals are more likely to achieve them.
Don’t put off till tomorrow what you can decide about today. Balance won’t just magically appear in your life, you have to devise a plan of action and be intentional about making it happen.
Then go get em!
Back at You …
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Article provided by Rita A. Schulte
Rita is a licensed professional counselor in the Northern Virginia/DC area. She is the host of Heartline Podcast and Consider.  Her book on moving through the losses of life will be released in the Fall 2013 by Leafwood Publishers. Follow her at www.ritaschulte.com, on FB http://www.facebook.com/RitaASchulte and twitter @heartlinepod. Her blog, Life Talk Today is www.ritaschulte.com/blog.

This week’s poll: Does your business thrive on holiday sales?

Thank you for participating in our poll last week “Who and what inspired you to start your business?”

The inspiration to start a business can come from a variety of sources. For most people, the idea to start their business comes after seeing a problem that they want to address. They then look for the root cause of the problem, and identify how the problem can be solved – which then serves as the basis of their business. Others, on the other hand, start their businesses to pursue their passions. Majority of business ideas, however, come from previous employment or work experience. Others are pushed and convinced by friends and family members who see the business potential of their passions or talents. For others, the inspiration for the business has been staring at them right in their faces; they just needed to see it..

This week’s poll: Does your business thrive on holiday sales?

We have a multitude of holidays from November through New Year’s. Whether you celebrate Hanukkah, Christmas, Kwanza or any other holiday from Thanksgiving until New Year’s is a busy time of the year. If you own your own business you know this can also be the busiest time of the year for you and yet some of you also dread the month of January because it can be the slowest month of the year for you which brings us to this weeks poll question.

Thanksgiving Thank Yous for CRM

Good Morning,

Did you have a good weekend? Is your business getting ready for the Thanksgiving holiday this week? Thanksgiving is a time to be grateful for what we are given, and there is no better opportunity to delight your customers with a surprise thank you. Hardly anyone gets Thanksgiving thank yous, which only makes your note and small gift a pleasant surprise during a typically slow week for many businesses.

Thank yous are not just for kicks and giggles. They are a critical part of your customer relationship management. They do a double service of expressing gratitude for a client’s business, which makes the client feel valued, while also reminding the client that you are available for future business and referrals.

Good customer relationship management involves prioritizing the people you thank. Clients and referral partners get larger gifts while people in the sales pipeline (past and present) may simply receive a handwritten note.

However, to offer gifts that truly matter to the client and aren’t just another sales pitch. We live in a thank-you economy, and true gratitude is our currency. So refrain from offering the gift of a “free estimate.” Nothing could be cheesier. Instead, opt for something creative. Here are a few ideas:

• A gift certificate for one tree from a Christmas tree farm. Your client will be pleasantly thinking of you as his kids gleefully chop down their holiday tree.

• Harry and David gift baskets are always a delight for offices and homes, especially the fresh fruit in place of the unhealthy and redundant chocolate. Even better, pick fresh fruit from trees at your home or a neighborhood orchard for a true “farm to table” experience.

• A company-branded gum ball machine for the office with branded gum balls. These also give you an excuse to visit your client’s office once per month or quarter to refill the gum balls.

• Small gifts with your company brand that are used for everyday activities. These are smaller gifts such as pens and letter openers which are frequently used and therefore provide good subconscious branding.

Let your Thanksgiving thank yous kick off your larger strategy for customer relationship management (CRM), and spend your slower holiday months getting organized. This includes:

• Organizing your prospect and client lists, preferably in a good CRM software system.

• Setting up reminders to call clients or send handwritten notes.

• Creating auto-responder emails that automatically send personalized emails to certain mass groups of clients.

• Scheduling out a newsletter editorial calendar for the year so you know in advance what you plan to write. This makes newsletters far less daunting.

In a bad economy our most important source of revenue will be from existing customers, so take care of them. Be grateful for them. Focus on expanding your business with them instead of running after new clients. After all, these are the people who put bread and butter on your Thanksgiving table.

Have a great weekend!

November 17, 2012 – November 18, 2012

Clover Hill Vineyards & Winery – Nouveau Weekend

DATE & TIME: Saturday, November 17, 2012, 10am-5pm & Sunday, November 18, 2012, 12-5pm LOCATION: Clover Hill Vineyards & Winery, 9850 Newtown Road, Breinigsville, PA  18031 PHONE: 610-395-2468
DETAILS:

Nouveau Weekend is a time to celebrate the first release from the current year’s harvest. Not only will Clover Hill be releasing a new wine, but we will be taking an intimate look at the 2012 Grape Harvest. Internationally recognized photographer, Jim Gavenus, has documented our 2012 Grape Harvest (www.gavenusphoto.com). Visit the Winery in Breinigsville this weekend to sample our new release and view the 2012 Grape Harvest exhibit from 10am-5pm on Saturday and 12-5pm on Sunday. Wine will be available by the glass to sip and artist prints are available for purchase.

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Holiday Tours

Saturday, November 10, 2012 thru Sunday, December 30, 2012

Nemours Mansion & Gardens  |  800-651-6912

LOCATION: To Mrs. du Pont, Christmas was a religious holiday, celebrations were not ostentatious and decorating was simple.  Visitors are greeted by a 12-foot tree in the marble-floored central hall, vintage Christmas ornaments and toys.

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Philadelphia Marathon

Dates November 16-18, 2012

Overview

One of the most historic races in the nation, the Philadelphia Marathon covers fast and mostly flat terrain, crossing the heart of Philadelphia and some of the city’s most iconic landmarks — including Independence Hall, the Betsy Ross House and the Liberty Bell.

The course passes along the charming streets of Old City on Penn’s Landing by the Delaware River, eventually arriving near the green and leafy pathways of the recently restored Fairmount Water Works, located on the Schuylkill River.

Racing in the City

Warm up for the race at the Health and Fitness Expo at the Pennsylvania Convention Center on Friday (12 noon – 9 p.m.) and Saturday (10 a.m. – 7 p.m.) before the race. All race weekend participants are required to stop by the Expo to pick up their race packets, including a race bib, timing tag, t-shirt and bag.

The Expo is free and open to the public with 2012 Philadelphia Marathon merchandise available along with the latest products and ideas in the worlds of running, fitness and nutrition.

For kids: Aspiring young marathoners will enjoy the 8th annual Kids Fun Run, a series of non-competitive races for children ages 4-12 on Saturday, November 17. There will be plenty of prizes, new friends and a fun way to break into the sport of running — plus the first 250 participants get lots of cool prizes!

Come Prepared

Runners will need to pick up a race packet at the Health and Fitness Expo at the Pennsylvania Convention Center on Friday (12 noon – 9 p.m.) and Saturday (10 a.m. – 7 p.m.). Race packets will not be mailed and no packets will be distributed on race day.

Outsider Tip

Other running choices include a Half Marathon, as well as an 8K Run sponsored by the Rothman Institute. Fans have access to a series of fan-friendly zones, where spectators can enjoy music and food as they cheer on competitors

The Benefits of Guest Blogging

Blog content is an amazing way to give you increased exposure and a rich online reputation. The more blogs you offer on various topics, the more people will want to pay attention to what you are saying and doing.

The number of blog topics is unending. You can write on all sorts of things, from marketing to finance to all sorts of obscure and interesting topics that many people don’t know much about but would definitely like to learn about. Many people come across blog topics accidentally. They are not necessarily intentionally searching for some of the more obscure topics but rather, might be searching for something else when they come across an interesting blog article that is in some remote way connected to what they originally wanted to search for.

Variety, variety, variety

Not only is it exciting to have numerous blog topics available to anyone who wants to read them but it is also really wonderful that many blog articles are written by guest bloggers and the perspective that they bring to that particular blog is unique, fascinating, and offers intellectual angles that many people would never think of on their own. When blogging first started to become popular, there might have been some negativity connected to guest blogging. It was regarded as a dilution of the consistency and reliability that people had come to expect and depend on from the blog owner. Nowadays, however, the perspective has changed dramatically.

Guest bloggers are now regarded in a much more positive light. First and foremost, kudos go to the blog owner for having the innovative spirit to embracing other viewpoints from fellow bloggers. Those viewpoints enhance the blog and offer a great deal of additional, valuable, informative information to the readers, which in turn, strengthen the relationship that they share with the blog owner. After all, social media (and blogging is certainly included in that) is all about relationships. The myth that guest bloggers are motivated on revenue that can be generated is just that—a myth. There are many more valuable results that can come out of offering excellent content—strong business relationships, networking opportunities, invaluable business contacts that will go on indefinitely, etc.

Using guest bloggers very often enhance the marketing message that the blog owner is trying to convey and add a great deal of credibility to the offerings of his or her business. Guest bloggers help to boost the online presence and strengthen the reputation of the blog owner.

Your ability to be found

If you want to increase your traffic, you need to be found easily by people who are searching. The more traffic you generate and the more easily you are found on the Internet, the higher your business will rank in the search engines. The traffic connects back to your website; however, that is not the only place that they are going to connect with you and your business. Volume of high-quality content is extremely important, not just in the present but also as a list of archived blog articles that people can search for and draw from. The archived blog articles have a long-term benefit.

High-quality traffic

The quality of the traffic that will be generated for your and your business as a result of guest blogging is very high. The visitors are appropriate regarding what you are discussing, they stay connected to you online for a good amount of time, and they interact with you.

Expanding your market

Guest blogs have the potential to reach all sorts of people and places that cannot be reached otherwise. Once you add syndication of those blogs to the list, the possibilities are virtually endless. The more content that is on the Internet, the greater the potential for fresh ideas and fresh angles.

Loyal, long-standing online connections vs new online connections

On your online journey to build relationships, you will acquire fans and followers who will stick with you forever and hang on your every word anytime you post content. Those people are incredibly valuable to you. However, your newer online connections are just as valuable and are certainly worth cultivating. It is true that you will have to earn credibility in the eyes of your newer connections so that you will be able to relate to each other for a long time into the future. There is one element that is present in people who have not been following you for a very long time—there will be a level of excitement from your readers based on what you are sharing with them and by virtue of the fact that it is all new and fresh to them. Before you know it, those connections will have become loyal to you and your business.

All work and no play

Just because you write blogs for business does not necessarily mean that you can never write about anything personal about which you are passionate. Relationships work only if there is an emotional element in them. If you are not able to touch the other person on some emotional level, you will not succeed at keeping the connection with them. People have a variety of different interests and there is a great chance that some of the things that are exciting to you are also exciting to other people and they may very well want to discuss those things with you. There is nothing wrong with mixing some personal and business topics, as long as they share a relevance.

The power of guest posts

Well-written guest posts have a lot of power in certain situations. The guest bloggers often gain a lot of business for themselves by posting on a blog that is owned by someone else through a call-to-action. The guest blogger is building up his or her reputation at the same time as building up the reputation of the blog owner. It is very important to keep in mind that blog content is not promotional in nature. The content can never be about the “hard sell.” The concepts will sell themselves through the excellent writing.

The benefits for the guest blogger

In addition to the benefits of guest blogging to the blog owner, there are also great benefits that are gained by the guest blogger. First of all, guest bloggers should always be given full credit for the article that they have written, including their name and biography. Another wonderful benefit is that everytime the blog owner posts one of their articles, the guest blogger is having his or her online reputation boosted and they are increasing their online exposure.

Building the relationship

Patience is important when it comes to any and all relationships. It takes time to gain the trust of another person. That applies to in-person and online relationships. It takes time for people to interact with you on a consistent and regular basis. It takes time for people to be willing to invest more than a tiny amount of time and energy in another person. People will not trust you from the second they either meet you or speak with you online. It takes several interactions and a great deal of effort to accomplish that. All relationships take work.

Conclusion

If you are looking to build long-term, meaningful relationships that will sustain over time, social media, and blogging in particular, is the way to do it. The more other people get to know you and your brand, the more they will trust you and want to interact with you. It is an established fact that blogging (and guest blogging) has a direct and positive effect on making your online relationship soar.

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Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.

Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.

Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

The 15 Commandments of Social Media Communication

Utilizing social media is a great way to spread the word about your brand or your business. Some businesses rely almost exclusively on social media to get the word out about their products and services. If you are going to use social media for your business, you should be aware of some key rules to follow in your communication strategy. Here are what we believe to be the 15 Commandments of Social Media Communication:

1. Keep your Interactions Clean & Positive

Be PositiveAny time you post content, or comment on someone else’s posts, you are representing your business. Try to avoid saying anything offensive or controversial unless that is what your brand is all about. In most cases, it is best to be polite and courteous, so that people will view you and your company in a positive way.

2. Respond to all External Communications

When you post content on a social media site, people will usually comment on it. You should respond to the comments quickly or even it’s not quick, just make sure you respond. This will show that you take your business seriously, and that you appreciate the people who take the time to read your posts or watch your videos.

3. Take Time to Get Involved in the Community Get Involved

It’s tempting for a business owner to use social media only for their own benefit. They don’t want to waste time on something that is not going to bring in more customers. However, if people get the sense that the only reason you are involved in a social media site is to promote your business, they may not like it too much. Take some time to participate in discussions that are not directly related to your business. You never know, doing so may actually bring you more customers and at the very least, it will make you look like a more valuable member of the community.

4. Respect the Ownership of Digital Property

When someone posts articles, videos, photos, or anything else online, it’s not okay to use that content however you see fit. You cannot use someone else’s content as if it were your own or even change it up and repurpose it in some way. If you want to post something on a social media site, make sure you are posting original content.

5. Lay off the Sales Pitch Once in a While

No sales pitchSocial media is a great way to get traffic to your website and sell more products and services. However, it’s a good idea to just participate in some of these communities once in a while without trying to sell products. If every message you ever send out on social media is pitching a product, a lot of people won’t be interested in following you or reading your content any longer.

6. Learn from your Competition & Not Attack It

It’s a good idea to follow your competitors on any social networking sites so that you can see what they are up to. You may have competitors following you as well. Be respectful and never attack your competitors.

7. Handle Negative Communications in a Positive Manner Handling Negative Comments

If someone posts a negative comment about you or your products on a social media site, you don’t want to get into a fight with that person where you start to verbally assault each other. However, it’s not always a good idea to simply ignore people either. You need to defend your products or services, but be as courteous and respectful as you can when doing so.

8. Be Modest When You Get Positive Reviews

If someone posts positive comments on your products or services, it may be tempting to re-tweet those comments every time you get them. If you are over the top in pointing out the praise you are getting, it will turn a lot of people off.

9. Don’t Use Cookie-Cutter Responses

When someone comments on a piece of content you have posted, take some time to come up with a thoughtful response. It won’t look good if you just paste in “thanks” under every comment and your followers will appreciate it if you are actively involved in conversations taking place about the content you have posted.

10. Promote Other Peoples Products and Services too

Your followers will appreciate it if you recommend good quality products and services to them, even if you are not the owner of those products and services. If you promote some quality products and services that you do not profit from directly, it can help build trust and respect in your followers.

11. Don’t Try to Hide the Fact That You Are Promoting a Business

If you are using social media to try to sell products and services, be upfront about it. Most people will realize if you are promoting your business and it looks very dishonest if you try to hide it.

12. Get to the Point

There’s no need to have very long, drawn out messages when you post content to social media sites. Keep your messages short and sweet, and get to the point. People are busy and your followers may not have time to read a 2000 word essay.

13. Participate Consistently

Be-consistentIt’s a good idea to post content on social media sites on a regular basis. Even if it’s just once or twice per week, make regular posts to keep in touch with your followers, and of course to keep your products and services in front of your potential customers.

14. Provide Some Visual Interest

Most of the time on social media sites, you will be posting text. It’s also a good idea to include a photo or a video once in a while to keep things visually interesting.

15. Provide Value to Your Followers

To keep your followers interested in following you on social media sites, provide value to them. Post useful information, or links to useful information. But avoid spamming on social media sites.  If you offer your followers value on a regular basis, they will continue to follow you.

Article provided by Social Maximizer

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