Monthly Archives: March 2013

Where oh where did that Easter Bunny come from?

The Origin and History of the Easter Bunny

imagesAllen Butler, Yahoo! Contributor Network

In the Christian world, Easter is a celebration of the resurrection of Jesus Christ. On the third day after his crucifixion (which is remembered on Good Friday), the New Testament tells us that Jesus arose from the grave, appeared to his disciples and ultimately ascended to Heaven. It is this act that is celebrated by Christians every year on Easter Sunday.If the resurrection of Jesus Christ is the origin of Easter, where then does the Easter Bunny come from? There is no mention of the Easter Bunny in the Bible, and except for its modern association with Easter the rabbit has not been a Christian symbol. Where then does the tradition come from?

The Hare: Ancient Fertility Symbol

In the ancient world, the rabbit has long been a symbol of fertility. The rabbit is known for its reproductive prowess, in fact even today we talk of couples who have many children as “multiplying like rabbits.” Because it is known to reproduce often, it was seen has having special powers in assisting humans to reproduce. In fact our own lucky rabbit’s foot goes back to this ancient tradition. (Not only is it a bodily part of the fertile rabbit that can transfer power to the bearer, it also serves as a phallic symbol).

In Europe prior to the introduction of Christianity the ancient pagans already had their own springtime festivals, as did almost all other ancient peoples. Because spring is the time, after the harshness of winter that the world begins to bloom once more, it is seen as a time of replenishing and renewal, birth and rebirth, fertility.

The Goddess of Fertility in Northern Europe before the coming of the Christians was Eostre. It is in fact from her that our own word for Easter comes. The consort of Eostre was none other than a hare, that great animal symbol of fertility. According to some traditions, Eostre cast the hare into the Heavens, creating the constellation we know today as Lepus the Hare. Some stories also say that Eostre gave Lepus the ability to lay eggs once a year, eggs also being an ancient symbol of fertility.

From Fertility Figure to Easter Bunny

As Christianity expanded north from the Mediterranean world where it was born and first grew, it was common for Christians to attempt to incorporate pre-Christian ideas and rituals and place them within the context of Christian ideas and rituals, creating a mix of both Christian and Pagan.

These traditions co-existed for some time. When exactly the rabbit first became a major part of the Christian celebration is unknown. Where is a little bit clearer, the first written mentions of the Easter Bunny come from Germany in the 15th Century, although we do not know for how long the Germans had used the symbol. It was also in Germany that the tradition of making chocolate bunnies to celebrate Easter began, sometime during the 1800’s.

Before this, however, the Easter Bunny had already come to the United States. German settlers in Pennsylvania brought along their traditions with them, including the traditions of the Easter Bunny. They called him Osterhase, or Oschter Haws, who would lay brightly colored eggs to good children who would make special nests in their caps and bonnets the night before

Over time the tradition grew, and soon Osterhase (or the Easter Bunny as he is known today) began to bring more than just eggs, but chocolate and candies as well. Rather than making nests in caps and bonnets, the Easter Bunny would leave his treasures in a decorated Easter basket.

Although begun by German immigrants, these practices soon caught on throughout the United States and are now almost universally practiced. Christians and non-Christians alike look forward to Easter as a celebration of life and family, and the Easter Bunny, that ancient symbol of fertility, is the central figure. Across the country and around the world children wait eagerly for Easter to find the baskets full of eggs and chocolate left for them the night before by the Easter Bunny.

Have a very Happy Easter!!

 

What’s happening this weekend?

Happy Happy Friday! Another glorious weekend is upon us!! What is one to do this weekend you might be asking yourself. Well…here are a few things that might interest you!

Hayrides to Bunnyland

Children are invited to take a hayride through the orchards to meet Linvilla’s Easter Bunny in person. The event features storytelling, face painting, pony rides (on weekends), train rides and free photo ops with the Easter Bunny. Easter Flowers, Easter Baskets, Fruit Baskets & Easter Candy are all on sale. See the Baby Chick Display & Baby Animals. Visit the bakery for Bunny & Easter Egg Cakes, Easter Sweet Breads and pies.

Where:

137 W. Knowlton Rd.
Media, PA 19063

Information: 610-874-4678

Jelly Belly® Masterpieces of Jelly Bean Art

March 30th

Reading Public Museum
500 Museum RdReading, PA 19611
(610) 371-5850
Cost: Regular Admission Fees; Members Free

This unique show includes eight masterpieces of art made entirely from Jelly Belly® jelly beans — each a sweet replica of a classic painting found in some of the world´s most prestigious museums. In the Cove Gallery.

7th Annual West Chester Film Festival

Fri., April 29—Sun., May 1

We’re one day away from the 7th Annual West Chester Film Festival, so secure your tickets now to view big films in our small town! The weekend kicks off with the Opening Night Party at Iron Hill Brewery on Friday, April 29 from 5 to 7 pm. The party is open to the public and better yet, if you buy a ticket to the Opening Night Party you get a free pass to the first block of films Friday night.

This year’s schedule of films offer an incredible range of independent short films from all over the world – including some from right here in Pennsylvania! Buy your tickets online and avoid the lines! Also, swing by Pietro’s Prime on Saturday, April 30, too, for another meet and greet with up-and-coming filmmakers, from 5:30 to 6:30 pm. Light noshes will be provided. For further details on all events, films and screenings, visit www.westchesterfilmfestival.com.

Here’s wishing you a fabulous bunny-filled weekend!!

Until Monday……

Educational Monday! Got Social Media??

386298_491579354188390_762549604_n

Happy Monday!

I read this article over the weekend and I could not say it better myself, so I am sharing it with you! Enjoy!!

Why Business Needs a Social Media Marketing Consultant

 

Category: Marketing

 

Social Media sites have been present since the last decade. After courting users to their networks for years, they has now focussed its attention on aggressive marketing and advertising. Hence, it is now a favourite space for business owners who are looking to reach out to a large number of people at once that are highly targeted.

Although Social Media marketing looks easy to the untrained eye, there is a very complex formula behind every success story in this domain. It is not easy to understand what content would be liked by people, and what would attract users to your business page. That’s why many successful companies hire Social Media consultants to manage their marketing. There are many reasons why you should invest in a Social Media consultant instead of doing it yourself. Let’s look at a few:

1. The competition on Facebook is extremely high. If you have a look, you’ll most likely find all your main competitors on Facebook with their own business pages. In order to stay ahead of the competition, you’ll need an expert advice and input! You certainly wouldn’t want your page to look amateurish in the midst of your competitor’s attractive, graphics-laden business pages.

2. If you would rather outsource your accounting or hire an accountant, think similarly in terms of Social Media marketing. The expertise that Social Media consultants bring on the table cannot be matched with amateur experiments and trial-and-error methods. They are working on variety of companies and brands from different industries, and therefore have a great deal of knowledge on user preferences and sentiments. Remember – you are good at your business, they are good – at theirs.

3. You would need someone to keep interacting with your users on Social Media platforms around the clock. At the start it seems that you have all the time in the world to be messing on Facebook, Twitter and other sites, but a few days go by and the business page remains forgotten. At the end of the day you have to be making sales and taking care of your own business.

4. Even if you would be able to balance your work with a bit of Social Media marketing, in the end, you would not be able to do justice to either of them. That’s why it’s always better to work with a Social Media marketing company or consultant who would be able to bring their expertise to your business.

5. “My daughter is very good at this stuff” attitude is probably the most harmful. The fact that someone is all day long posting on Facebook or tweeting, does not guarantee, that they know how to run a successful Social Media account. We have seen this happen so many times – a page is setup and professionally designed and then abandoned as someone’s “daughter simply wasn’t interested or that “good” or just got busy in whatever she was doing with her own life.

6. Save money on your targeted ad campaign. We have seen so many unprofessionally run ads on Facebook, that it is such a pity to realize how much money businesses are throwing out by not doing it right. I checked the links, the copy and designs just for few of those and yes – success is only 1 out of 10. Well done, Facebook, just keep charging them with no benefits to the business.

7. It is also important to track the progress of your efforts on Social Media. Did you know that Facebook now provides very detailed insights into every single post..? Do you know how to read them? And after reading them – how to act upon the results you have seen? Monitoring, twisting, tweaking and improving your posts and ads will bring more success to the Social Media campaigns and eventually – better return on your investment. This way, you would have a clear picture of the improvements you have made with regard to the efforts invested.

Social Media sites are great platforms to exploit for business needs, if you do the marketing right. When it comes to success in marketing, the right thing – is to work with an expert!

Until tomorrow……

What’s happening this weekend?

The weekend is here! What are you doing with it? Well….here’s a few fun things happening this weekend in PA!

Skirmish’s 30th Anniversary

Event Dates

March 23, 2013 to March 26, 2013

Happy 30th Anniversary to Skirmish Paintball!  To celebrate Skirmish is giving our paintballers 250 FREE paint balls and entry is only $22.00 per person.  Entry includes paintball gun, goggles, unlimited N2 air fills, referees, and all day play.

For more information, questions about your day of paintballing, or to make a reservation call the office at 1-800-SKIRMISH (800-754-7647)

4th Annual New Hope & Lambertville Restaurant Week!

Presented by Greater New Hope Chamber of Commerce, The at New Hope, Bucks County

March 17-March 22, 2013

The Greater New Hope Chamber of Commerce has announced the fourth annual New Hope & Lambertville Restaurant Week scheduled for Sunday, March 17 through Friday, March 22, 2013. This year, 22 restaurants will participate in the week, long promotion of either a fine dining $29.95 prix-fixe dinner or $19.95 prix-fixe dinner.

Display ad for MotorcycleExtravaganza.com

Happy Over-the-Hump Wednesday!!

I ask you…is it realistic to believe that EVERYONE has what it takes to build a business? It is not an easy task and I can attest to that. Talk about facing fear in the face and laughing, but not just any laugh. I’m talking about that hearty, confident, arms crossed, undeterred facial expression kind of laugh. That’s the armor needed to become and succeed as an entrepreneur. As I read the article in Forbes entitled, “Entrepreneurship: Do You Qualify For The Ride of Your Life? The 8 Point Test”, and it equated building a business to taking a ride in a supersonic F16 jet fighter, I quickly saw the assimilation. As the article reads, everyone of us has entrepreneurial characteristics, but not all of us embody the full armor of the entrepreneurial spirit needed to build a business and have it be a success. This same question reverberated through my mind over and over again as I embraced the challenge of becoming an entrepreneur and traveled the sometimes smooth, often times bumpy, sometimes straight, often times curvy path through entrepreneurship to success.

As I read the 8 point test, I found it to be “spot on” in the questions that were posed for thoughtful review of anyone considering entrepreneurship or business owners questioning their decision. I want to share these 8 points with you as it is hump day…or as I refer to it here at thebradwayblog….over-the-hump day!!

OvertheHumpWednesdaymainpic

Take the test! Let’s see how you do. I don’t need to know the answers…..only YOU do.

1.     Successful entrepreneurs have an overwhelming desire to succeed. 

Without doubt, distinguished entrepreneurs have a passion to build a flourishing enterprise. They think about it constantly.  They are obsessed with a dream and pursue it unflaggingly.

2.     Business builders possess fortitude. 

They are courageous and they exhibit true grit.  They have an indomitable spirit that drives them to reach beyond themselves.  They are fearless.

3.     Award winning founders are willing and able to take a risk.

They understand the cost/ benefits of engaging in what’s unknown.  They have a peculiar faith to try, no matter the odds.

4.     Successful entrepreneurs are highly resilient.

These individuals are flexible and can pivot as needed.  They can stay motivated and fulfilled even with the deep lows and euphoric highs of starting and growing a fluctuating business.

5.     They are persistent.

These overachievers never give up.  They overcome every barrier.  Quitting is not an option for them.  When the going gets tough, the tough get going.

6.    They are prepared and have organized their efforts.

They can spend a sufficient amount of time marshaling the required resources to complete every task.  They have the skills to carefully manage the components that lead to the achievement of goals.

7.    They have a clear and thoughtful plan.

Great entrepreneurs know what they want to achieve and a roadmap to follow.  They have every detail carefully outlined and they have a precise checklist.

8.    They enjoy support from others.

Successful founders have support from family, investors, vendors, employees and customers.  They are able to nurture critical relationships with people who are willing to provide the assistance they need.

As you read this list of characteristics, can you answer yes to each point?  If so, there is a very high chance that you, too, may be the next great innovator with a high flying business.

(http://www.forbes.com/sites/alanhall/2012/09/22/entrepreneurship-do-you-qualify-for-the-ride-of-your-life-the-8-point-test/)

Happy Over-the-Hump Day!

Until tomorrow……

Motivational Monday!!

Happy Monday Everyone! I am sure that motivation this Monday is a tad bit more of a struggle as many of us are still in St. Patty’s Day celebratory mode or the remnants of it at the least….

Well….that’s okay…..because I can work with that! I thought today would be a great Monday to share the very motivational success stories of a couple well-known businesses!

If these stories don’t motivate you…I don’t know what will! Just keep in mind that you too can achieve your goals if you truly want them!

John Paul DeJoria lived in his car before John Paul Mitchell Systems took off

John Paul DeJoria lived in his car before John Paul Mitchell Systems took off

John Paul Dejoria with his wife Eloise

Getty Images

As a first generation American, DeJoria had it rough from the beginning. His German and Italian parents divorced when he was two, and he sold Christmas cards and newspapers to help support his family before he turned 10. He was eventually sent to live in a foster home in Los Angeles.

DeJoria spent some time as an L.A. gang member before joining the military. After trying his hand as an employee for Redken Laboratories, he took a $700 dollar loan and created John Paul Mitchell Systems. He hawked the company’s shampoo door-to-door, living out of his car while doing so. But the quality of the product could not be denied, and now JPM Systems is worth over $900 million annually. He also created Patron Tequila and has a hand in a variety of industries, from diamonds to music.

Source: Forbes

Howard Schultz grew up in the Brooklyn projects before discovering, and now leading, Starbucks

Howard Schultz grew up in the Brooklyn projects before discovering, and now leading, Starbucks

AP

Schultz grew up in the Bayview projects of Canarsie, Brooklyn. He always wanted to climb “over the fence” and go beyond the lifestyle provided by his truck-driving father. Despite destitution, he excelled at sports and earned a football scholarship to the University of Northern Michigan.

After graduating with a degree in communications, Schultz went to work for Xerox before discovering a small coffee shop called Starbucks. Enamored with the coffee, he left Xerox to become the company’s chief executive in 1987. After beginning with 60 shops, Starbucks now has over 16,000 outlets worldwide, giving Schultz a net worth of $1.1 billion. He even went on hiatus and came back as CEO to lead Starbucks out of a decline.

Source: Mirror News

Now put your boots on because the “motivational mountain spring” is going to overflow.

Here’s wishing you growth, prosperity, and SUCCESS!
Until tomorrow…..

Be a Go-Giver!

GoGiverbookphilosophy

I have always been the type of person that lives by the golden rule….do unto others as you would like them to do unto you. And I have carried that rule into the running of my business. When I found out about the book, The Go-Giver, by Bob Burg, I just HAD to get the book and I DID! I think I read it in two, maybe three sittings. Upon reading the last few sentences and closing the book I immediately began strategizing and brainstorming on the different ways that I could begin applying the key “ingredients” discussed in the book. I began to see the positive impact it had on both my relationship with existing clients and my approach to prospective clients. People were receptive, not defensive; trusting, not skeptical; appreciative, not annoyed. My take away from the book, and the results I witnessed when I applied the key “ingredients” discussed in the book, told me that people don’t want to buy what you have to sell them. Instead, people want to be sold on what you have to give them. Just think about that for a minute….then check out The Go-Giver book Short Video Synopsis…..think on that for a minute……then read the book and apply it to your business.

gogiverbookcover

The Go-Giver book Short Video Synopsis

Until tomorrow………

Happy Monday!

Happy Monday Everyone!

386298_491579354188390_762549604_n

As I read an article by Jim Price, a startup maven who loves the entrepreneurship craft, entitled “The Best Business Advice I Ever Received”, I found the responses shared were very insightful and so I wanted to share them with you! Everyone can use some insight….and on a Monday….that goes two-fold.

“What is the single best piece of advice you received — or wish you’d received — when you were just starting out as an entrepreneur?”

businessinsight

Planning & Strategy

“Paraphrasing Thomas Edison: Focus on how the end-user customers perceive the impact of your innovation – rather than on how you, the innovators, perceive it.”

—Taylor, San Diego, CA

“Startup success is not about the product, or the technology, or even the management.  It is about picking the right market at the right time – and then having the product, technology and management to ride the market wave.  Time is everything in life, and in entrepreneurship.”

—Allen, Portland, OR

“Getting your business launched and your first product onto the market will take you twice as long, and cost you twice as much, as you think it will.”

—Dave, Toronto, ON

“Eisenhower’s observation about preparing for battle applies remarkably well for us as entrepreneurs: “’I have always found plans are useless, but planning is indispensable.’”

—Alejandra, San Juan, PR

Management & Decision-Making

“Never confuse activity with progress.”

—Ty, Boston, MA

“If you don’t like the rules, change them.”

—Michelle, Ann Arbor, MI

“Focus.  It’s so easy to say, ‘With our fantastic new approach or technology, we can solve problems everywhere.’  But if you do that, your efforts will be diluted.  Instead, by first focusing on a market niche you can become truly great at addressing, your startup has the best shot at success.”

—Jan, Durham, NC

“Cash is more important than your mother.”

—Grace, Shanghai, China

“The customer is always right—even when they’re wrong.  As entrepreneurs, we’re agents of change.  And we inevitably learn more about a particular market space than many of our customers, and feel that it’s appropriate for us to explain to our target customers what’s best for them and how they should behave.  But what we think doesn’t matter.  The only thing that matters is what customers say – even if we, as entrepreneurs, think they’re dead wrong.”

—Kurt, San Francisco, CA

“A company defines itself by what it says ‘no’ to. Translation: A startup’s success, and its very character, are defined by the clarity and focus of its mission, and then by how well the business’s leaders stay true to that focus and steer clear of distractions.  Corollary: The devil always arrives carrying cash.  Translation: The things that can distract startups away from their originally-intended mission are often business deals that tempt the management team with short-term cash.”

—Miguel, Albuquerque, NM

Mentorship, Coaching & Support

“The best advice I received when I bought my first company was: Get lots of advice.  Surround yourself with great advisors, and a great network.  Don’t be afraid to ask lots of questions, and be willing to pay for good advice.”

—Rick, Seattle, WA

“Wear your ignorance on your sleeve.  It’s the easiest place from which to brush it off.”

—Cristina, Miami, FL

“Hire a great attorney from the beginning – someone who knows how to set up your company correctly.  Also engage a startup-savvy accountant, and team up with a banker who understands early-stage businesses.  Early on, these are the three people you need to rely on and trust the most.”

—Ben, Rochester, NY

“The most telling coaching I received while trying to finance my first restaurant was from my spouse, who repeatedly reassured me, ‘It is not a question of if [you achieve your goal], it is simply a question of when.’”

—Ed, San Rafael, CA

“As a first-time CEO, I was advised by a seasoned entrepreneur, ‘Never ask your Board of Directors to help you solve a problem.  Instead, always articulate your plan to solve a pending issue, and then listen to their reactions and advice.”  This advice has worked well over the years, and helped avoid tons of distracting conversations, while at the same time helping me demonstrate leadership.

—Charlotte, New York, NY

Building a Winning Team

“Always look for people smarter than you, and surround yourself with people who can challenge and inspire you.”

—Doug, Redwood City, CA

“When you’re hiring key outside contractors for your support team – a lawyer, an accountant, a marketing agency, a PR agency, and so on – look for individuals and firms for whom your business will be extremely important.  Don’t go for the big-name firms, because your little startup won’t represent big billings to them and once they’ve landed your account, the partner will disappear and you’ll be assigned to a junior associate who’s under pressure to maximize billings. ”

—Steve, Boston, MA

“Do you trust – really trust – your prospective business partners and cofounders?”

—Rafael, Sacramento, CA

“Hire slowly. Fire quickly.”

—Jenny, Seattle

“You’re better off having a great team with a lousy idea than a mediocre team with a great idea.”

—Sunil, Washington, D.C.

_________________________________________________________________

Jim Price is a serial entrepreneur and Adjunct Lecturer of Entrepreneurial Studies at the Zell Lurie Institute at The University of Michigan Ross School of Business.

What’s happening this weekend?

Things to do this first weekend in March!!

Refreshing Mountain Camp

Contact Information

Phone: (717) 738-1490
Toll-free: (888) 353-1490
Fax: (717) 733-6929
Email: Overnight Event Inquiries
Day Event Inquiries
Zip Line Canopy Tour
Address: 455 Camp Road
Stevens, PA 17578
455 Camp Road
Stevens, PA 17578
The Aerial Excursion Tour
  • Opens March 2013
  • 7 zip lines
  • 3 sky bridges
  • Over 3,500 ft long
  • Surprise at the end
  • Approx 2-3 hour duration

**********************************************************************************

Cardinal O’Hara Spring Craft Fair

craft fair

WHEN: Saturday and Sunday, March 9 & 10, 2013 – 10AM to 4PM

WHERE: Cardinal O’Hara High School Cafeteria,
1701 South Sproul Road, Springfield PA 19061
(Delaware County Pennsylvania.)

DESCRIPTION: Annual Cardinal OHara Spring Band Craft Fair event with more than 80 vendors with handmade arts and crafts along with a daily 50/50, gift basket raffle, baked goods sale, and hot breakfast and lunch items for sale by the Band Parent Association.

Admission is free!

CONTACT: 610-544-3800 Ext. 1838 or “cohcraftfair @ aol.com”.

************************************************************************************

Pet Photo Night w/the Easter Bunny

easterbasset

Bring your furry friend to Lehigh Valley Mall for his or her close up with the Easter Bunny. Cats and Dogs only. Please enter the mall via entrance A, between Barnes and Noble and Chick-fil-A.

Event Types: Family Friendly, Other, Pet Friendly, Seasonal Events
Event Location:250 Lehigh Valley Mall, Rt.145N & Rt.22, Whitehall Pennsylvania directions »
Event Sponsor:Lehigh Valley Mall
Event Times:
  • Mar 10, 2013 at 6:30 pm – 8:00 pm

Have a wonderful weekend Everyone!!

Until Monday…..

What about your business?

Happy Hump Day everyone!

survey2

Today I want to share my survey with you as I improve the services I offer to businesses like yours.

Help me help you be successful in your business by taking this survey. And…as a thank you…receive a free 1 hour marketing strategy session.
And I encourage you to spread the growth opportunity by sharing this survey with your connections and alliances!

What about your business?survey1

 

 

Thank you, in advance, for your participation!

Until tomorrow!!

%d bloggers like this: