Monthly Archives: April 2013
Happy Monday Everyone!!
Nothing like some inspiration from some well-known marvel comics. Just goes to show you that inspiration comes from several different places. Let’s get inspired with the following 7 Marketing Tips from these comic book heroes!!
Smart marketers take advice and motivation from a wide variety of sources. It pays to be open in your thinking; in this rapidly changing world 2.0 landscape, inspiration often comes from unexpected quarters.
In that spirit, here are 7 marketing tips given to us by comic book superheros and their own personal mottoes:
- Hulk: “Hulk Smash!“: The green giant frequently yells “Hulk smash” before doing, well, you can probably guess. And in these two words, he expressed both the utter focus marketers must bring to their work, as well as a willingness to completely let loose. Marketing is not a career for the timid; it is a career for smashers.
- Daredevil: “The man without fear“: In uncertain economic times, the marketing budget is often the first to get cut. CMOs and others (rightly) fear for their jobs. However, as Bryan Eisenberg write on ClickZ, you can bolster your position and have less to fear if you tie your efforts directly to dollars coming in the door. Fear is a paralyzing specter in marketing, a career inherently bound to risk. But you do not have to fall prey to it.
- Green Lantern: “In brightest day, in blackest night, No evil shall escape my sight! Let those who worship evil’s might, Beware my power — Green Lantern’s light!“: Per Wikipedia’s definition, a Green Lantern’s ring is “sustained purely by the ring wearer’s strength of will. The greater the user’s willpower, the more effective the ring. ” In this time of great change, how often are you frustrated, anxious, or discouraged in your marketing efforts? Strength of will may be the only thing to carry you through to eventual success.
- Iron Man: “The cool exec with the heart of steel“: This motto, taken from the 1966/67 television series, relates to the duality of marketing: creative but business, calm but frantic, Tony Stark and Iron Man. And even as Stark battled his alcoholism, we cool execs must also keep tabs on our personal health. I’m reminded of a quote from David Ogilvy: “It is reliably reported that seven out of every hundred executives in American business are alcoholics, and it is reasonable to assume that the proportion in your agency is at least as high…Your alcoholics may include some of your brightest stars.” In this high pressure business, with all its duality, be sure to keep both sides healthy.
- Superman: “For truth, justice, and the American way!“: I’m less interested in Superman’s nationalistic identities, as I am in truth and justice. Much like the man himself, Superman’s motto seems a little hokey these days. But marketing is at an interesting cross-roads. Marketers were previously despised for interrupting and figuratively shouting at consumers. But now we have the opportunity to add to their lives, to be invited in to the buying process, to stop problems before they escalate, and to tell the truth quickly and honestly.
- The Watchmen: “Who watches the Watchmen?“: This ominous motto is peppered throughout Alan Moore’s award-winning tome, usually scrawled or spray-painted on gritty walls. To me, it speaks to the importance of oversight. As marketers we must foster each effort, but also measure the results in order to prove our worth and remain on the most effective path.
- Spiderman: “With great power comes great responsibility“: You knew Spidey would round out this list, right? These days, everyone has power. Marketing agencies are becoming flatter and publishing is practically free (you’re reading a blog, after all). Anyone, in theory, can become a thought-leader and bring about change. So how are you going to change the marketing world? Will you help usher in the new era I discussed in the Superman section? I’m reminded of a quote from Seth Godin (hence the illustration at the top of this post) as featured on Marketing Over Coffee:
The 4 Best Foods To Eat Before Bed
You’ve probably heard that eating before bed is the last thing to do if fat loss is the goal. And, you’ve probably also heard that eating late at night will cause weight GAIN… which is even worse. That is not necessarily true. Check this out… Here is some good news for you. Not every food that you eat past 7PM will be automatically be deposited to your butt, thighs, and love handles. Certain foods eaten late increase your fat loss results! No, wine and chocolate are not on the list. Sorry. The key is knowing which foods to eat, and which to avoid, as the evening progresses. Here’s a good rule of thumb: Avoid carbs before bed in favor of slow-digesting high-quality protein. Carbohydrate consumption (aka chocolate and wine) causes a significant rise in the storage hormone insulin, which puts the breaks on fat-burning. That is a guaranteed recipe for fat gain as your metabolism is winding down, but fortunately, slow-digesting protein is not. Instead, slow-digesting proteins provide your body with a steady flow of amino acids throughout the night to help you recover from exercise and maintain your calorie-burning lean muscle as you lose fat. Here are some of my top pre-bedtime choices: 1. White Meat Protein (not red meat) – White meat animal protein sources such as chicken and turkey are great pre-bed meal choices because they digest slowly and yield only a moderate insulin release. These sources also promote the release of the hormone, glucagon, which assists the body with breaking down stored carbs and fat within your body to be burned for energy… a win-win baby! Red meat has a significantly higher insulin response so it’s best to avoid in the evening. 2. Cottage Cheese – Cottage cheese is very slow digesting and coats the stomach to be assimilated by the body over many hours. As a protein, it also stimulates glucagon release; a solid pre-bedtime choice. Just make sure you’re using plain low or no fat cottage cheese, not the flavored varieties with added sugars. 3. Green Vegetables – While these aren’t considered a protein, they contain virtually no calories, are high in fiber, and are very filling. Often times when I get a late night craving, I eat a big bowl of green veggies and it completely kills my late night (cookie) cravings…sweet relief! 4. A Slow-Digesting, Low-Carb Protein Shake – I use a slow-digesting protein shake before bed literally every day. It’s sort of a habit now and an awesome way to get into muscle preserving fat burning “mode” right before bed… when it counts most. A ton of our campers do it too, no wonder they are all so HOT! Besides, dessert before bed? Yes please! I normally blend the shake with a little almond butter for healthy fats and cinnamon (slows down insulin release) tastes awesome with the right protein powder. But…Be Sure To Avoid Whey Protein Powder Before Bed…it causes more of an insulin release than white bread! Instead, you need a time-released blend that includes a blend of slow-digesting, high-quality proteins. Here is what I use: ==> My #1 Choice For A Slow-Digesting Pre-bedtime Meal (http://synergyfitness.biotrust.com/Shop.asp?p=LowCarb2&sid=blog&a=1) Put these tips to use and begin and keep your fat loss going tonight before bed
Tim Kaderli started Synergy Fitness Boot Camp- Austin as an idea with a simple focus: Inspire, encourage, motivate and lead others to healthier, happier living. This is achieved through three core aspects: making fitness fun, education about weight loss, whole food nutrition and fat loss, and long term friendships based on encouragement, motivation and accountability. See more at: www.synergyfitnessbootcamp.com
Adult Prom, 80′s Style
APRIL 26, 2013 I 6-11:30PM I THE LODGE
Let’s go “Back to the Future” to celebrate prom in style…80’s style
You might have more than “16 Candles” on your cake, but that doesn’t mean you can’t be “Forever Young”! Get out your poofy dress, tease out your hair, put on your Michael Jackson Glove and come to Bear Creek to “Bust a Move” Friday, April 26. Since you are now old enough to rent a hotel room, reserve your “Love Shack” and relive your “Glory Days”, ‘cause you know “Girls just Wanna Have Fun”!
- Apr 26, 2013 at 6:00 pm – 11:30 pm
Raining Cats and Dogs Pet Fest
Location: Westampton, NJ
Host: Friends of Burlington County Animal Shelter
Contact Name: Penny Legg
Phone: (609) 784-8740
Date: Saturnday, April 27th
Description: Free family fun at the Burlington County Animal Shelter, 35 Academy Drive, Westampton, NJ from 11am-4pm. Vendors, digital pet photos, live music, adopted pet parade and much more. Leashed pets welcome!
MAY DAY FESTIVAL OF THE ARTS!
SUNDAY, MAY 5
100 South Brandywine Street
The Pennsylvania Academy of Performing Arts Chamber Choir
The Magnificent Juggler Randy Lyons
The TCL Clowns Strolling Balloon Magic
Strolling Juggling, Randy Lyons
Levi Road Band
Strolling Musical Trio Band-Donegal
Richard Cole, Chris Coll, & Shelley Beard
Maypole Dancers & West Chester Dance Works
LOTS OF FUN THINGS TO DO:
Food Trucks and Food Vendors
High Quality Arts & Crafts for Sale
Live Artisan Demonstrations
Moon Bounces & Children’s Rides
Paint a Mini Copper-Provided by Otto’s BMW/Otto’s Mini.
Kids have the opportunity to paint a Mini Copper!
THANK YOU TO OUR SPONSORS
The Town Dish
Otto’s BMW & Otto’s Mini
Buckley, Brion, McGuire, Morris, and Sommers LLP
Pepsi Bottling Company West Chester
Knox Equipment Rental
Mitch’s Market Street Gym
Here’s wishing you all a wonderful weekend!!
Stealing, embezzlement, misappropriation funds…as an owner of a business these are words you never want to hear. Unfortunately, fraud happens in the work place much more often than we want to believe. In a 2010 study by Chubb Group Insurance 54% of business owners and executives questioned believed that employees would steal company funds, equipment, inventory, or merchandise in a 12 month period. Only 7 years ago less than 30% of the companies surveyed expected to see such thefts in the workplace.
So, who are these nefarious characters committing these crimes? Often times we find it’s the most trusted long-standing employees. Those individuals you would never suspect. So, why does it happen? What turns these relatively nice people into fraudsters? To decipher this let’s first look at what famed criminologist Donald Cressey coined as the “Fraud Triangle”. In most situations when a fraud is committed there are three factors – hence the triangle – that are usually present for the ordinary person to commit fraud. They are Pressure, Rationalization, and Opportunity.
Pressure – individual(s) may find themselves in a financial burden due to gambling or other addictive habits; or they just enjoy the thrill of being able to “get away with something”.
Rationalization – Individual(s) look for justifications such as being underpaid, or they’ll pay back what they take, or they see the boss taking cash for various reason so they should be allowed to do the same.
Opportunity – this usually happens when there is a breakdown or weakness in internal controls. Individual(s) have control of funds (or other resources) and they have the means to conceal the theft. Perhaps they are the bookkeeper, loading dock supervisor, etc.
Whatever the reasoning, when these three points are connected there are potentials for huge losses. According to the Association of Certified Fraud Examiners business will likely average fraud losses of 6% of revenue – in a $1,000,000 business that equates to a $60,000 loss. Not many of us can afford that type of loss year over year.
So, as a business owner, what can you do to prevent fraud? There are a few different steps you can take:
· Work with your CPA to develop strong internal controls
· Perform criminal background and credit checks on all new employees
· Lead by example
· Develop a “whistle blower” policy
· Restrict signature authority
· Have your CPA conduct surprise audits
If you suspect fraud has occurred or is currently occurring in your business, take the following steps:
- Admit that it has happened
- Document, document, document
- Journal the facts
- Contact an attorney and a forensic accountant
- Be discreet – do not discuss with your employees, especially the suspect
It’s hard enough to own and run a business, having to deal with a host of others challenges in today’s tough economic and competitive environment, including fraud, makes that job even more difficult. And, although no company can be completely safe from employee theft, hopefully some of the information I’ve outlined will help you become more aware of the financial component of your business.
_________________________________________________________________________________________________________________________________________________________________________________________________________________Business Development Director Morey, Nee, Buck & Oswald, LLC – Accountants and Advisor Morey, Nee, Buck & Oswlad, LLC is a CPA firm with offices in Bethlhem, PA; Spring House, PA; and Bridgewater, NJ. Our accountants are focused on enhancing the wealth and prosperity of individual and business owners through practical tax planning, accounting, and business consulting. Phone: 610.882.1000 Email: firstname.lastname@example.org
Please welcome and enjoy the content shared by Rich Price. I trust you will learn a lot and not only be able to apply this in your business, but also be eager to learn more from Rich!
I have learned many valuable lessons in my business career and there is nothing more clear for me than helping others succeed in Network Marketing. It gives hope to people in need and brings new light to people that want more out of life than what they have.
I possess over 21 years of experience being self-employed in a small business and have had numerous successes and failures that will be forever etched in my memory. These lessons enable me to help others. Lessons are often learned more from failures but can also be learned from successes. However, the ultimate lesson learned is what makes you rich!
The formula for the Rich and Famous is simple, “Leverage yourself with people or money” but don’t get caught up in the trap of doing everything yourself. What happens is that your time is actually taken away from the true aspect of time freedom and ‘trying to do everything yourself’ is a trap where Small Business owners often get caught.
Although my goal is to help millions of people worldwide, I can’t do it alone and, if I want that kind of life, I must be willing to duplicate myself.
Lesson Learned #1: If you want to become rich, you must leverage yourself with people or money.
In most cases, individuals just getting started don’t have any money so they must start with people. Helping people learn leverage is what networking is all about, it builds trust, team work and a powerful business called Network Marketing.
“If people want to become rich, they must learn the power found in Networks” – Robert Kiyosaki (Author of Rich dad Poor Dad)
Lesson Learned #2: To become a leader, you must be willing to teach people what you know in a simple duplicable way.
Leaders are born every day. It’s the ones that decide to learn more and give more that become the people that leave legacies that will always be remembered.
“Leaders must learn to discipline their disappointments. It is not what happens to us, it is what we choose to do about what happens that makes the difference in how our lives turn out.” – Jim Rohn (America’s leading business authority on success)
Lesson Learned #3: Building a Network Marketing business is not about branding the company you join, it’s about branding you.
You are the business and people must believe in you before they join and that is where your knowledge and leadership come in. You must take each new recruit you sponsor by the hand and teach them the system so they can teach it to others. You don’t need very many recruits to become successful when you’re a good teacher and you make the system simple to duplicate.
To become successful in Network Marketing, you must believe in the business model, be coachable and learn to follow a simple system that has already been created for you. As soon as you get started, the lesson will begin and you will learn real world business skills that will prepare you in your quest to live the good life
Enjoy this special blog brought to you by our showcased guest blogger Larry. Relationships are important in every area of our lives…..whether business……or otherwise.
Wondering why you’ve piled on the pounds since you moved in with your man?
American nutritionist Traci Danielson Mitchell has the answer to the question, and the solution to the problem…
Back when you first met your partner, a budding relationship began over a romantic dinner, a quaint lunch or perhaps even a simple glass of wine. Never far from those soft kisses or long evening walks were delicious meals and decadent desserts. Just as the courting phase of a relationship evolves into living together or marriage, so does your relationship with food. Unfortunately for many women, petite plates for single servings make room for man-size portions. Healthy staples in your kitchen press make way for bright-colored bags of crisps and biscuits. And the relaxed, romantic rendezvous at your favorite restaurant has become a quick meal made at home eaten in front of the television.
Part of what makes being in a relationship as blissful as it should be is the ability to adapt to the changes in your new life together. Not sweating the small stuff, such as dirty clothes at the foot of the bed or a cereal bowl left in the sink, but slowly allowing his appetite to show up on your plate is another!
It’s no surprise that women are often on the receiving end of a few unwanted pounds shortly after the wedding bells have rung or they have moved in with their partner. Suddenly gaining a few pounds over the initial phase of living together happens more often than you might think. Eating just a modest amount more each day than you did before you met your partner can add on several pounds in the first few months.
TEA FOR TWO
Always conscientious about what she ate before she got married, newlywed Rachel Walsh is often at battle with her husband, Mick’s, desire for food. “Before I got married, a snack was usually an apple or something light with a cup of tea or coffee. Today it isn’t just one biscuit and a cup of tea, it’s a biscuit, then another, followed by a few snacks and some bread. He can eat all of this, and not gain an ounce! Of course, if I ate half of what he ate. I’d see it on the scale by the next morning.
Registered dietician, Jackie Mosure. offers some friendly words of wisdom to Rachel and other women who find themselves in this same dilemma： “In general, men have more muscle mass than women. They can eat more without gaining weight because their metabolism is burning faster. Snacks and biscuits might be tasty, but they’re not very good for you. Instead, cut up a few carrots, celery sticks or peppers with a side of hummus. You can eat the whole plate without one morsel of guilt.”
DOWNTIME OVER DINNER
For many couples, dinner is often the only time during the day they have to sit down, relax and talk. More effort usually goes into making dinner as its “family time”, even if it’s still only two of you. Having time in the evening to chat with your husband/partner is invaluable, but allowing second helpings of dinner to sit out in front of you could be lethal.
Nicole Kennedy, who has been living with Jason for just over a year, learned the best way to control her weight was to control what made it onto her plate at dinner. “Breakfast and lunch were never a problem for me. It was the final meal of the day that gave me the most trouble. We used to set dinner on the table and serve it on our plates. After we finished what was on our plates, we’d talk. As we talked, I picked at what was left on the table. Even though the food wasn’t unhealthy, it was more than I needed. Now I put the Leftovers away before I sit down to eat. Out of sight, out of mind!”
WRITE IT OUT
For those of you who have just tied the knot you’ll know that throughout your engagement and even in the weeks after your wedding life is nothing short of exciting. Friends and family help you celebrate your nuptials, often involving food, drink…and more food. Once your vows are behind you, it’s time to get back to creating some healthy habits.
One of the best ways to keep yourself accountable to what you put in your body is to start a food journal. Keeping track of what you eat. even if it’s only a few days a week, is truly an eye-opener for newlywed or newly moved in women. Perhaps you didn’t realize you grabbed an extra handful of crisps while you were making lunch, or maybe you forgot about the piece of chocolate after dinner. Looking back at what you put into your body is a great way to make the connection to how you look and feel.
Weight gain isn’t an absolute after marriage or moving in. There are certainly many women in a live-in relationship much Longer than a couple of years who can attest to that. Be prepared for your lifestyle to change. You’re no longer taking care of just yourself. With two, or more, in your household, the kitchen becomes the mainstay. Yes, food is a necessity and certainly something to be enjoyed. Just be sure you’re getting plenty of the foods that will fill you up, not out!
If you would like to read more go to http://www.sweetywedding.com
keyword: Bridal gown
The School of Rock (2003)
Jack Black stars in this comedy about an aspiring rocker who pretends to be a substitute teacher in order to earn some money.
20 E. State St.
Doylestown, PA 18901
Information: 215-345-6789 x
National Multiple Sclerosis Society Walk MS 2013
Sunday, April 21, 2013, 9:00 am
Location: East Goshen Township Park
Site Open: 9a.m. to 2p.m.
Route Length: 1 mile walk or 5K run
Walk MS connects people living with MS and those who care about them. It is an experience unlike any other – a day to come together, to celebrate the progress we’ve made, and to show the power of our connections.
Early and ongoing treatment with FDA-approved therapy can make a difference for people with multiple sclerosis. Learn about your options by talking to your health care professional and contacting the National MS Society at nationalMSsociety.org or 1-800-883-WALK.
Free Pass for Everyone at Pocono Whitewater
This event is for the entire month! Spring is here and the natural water levels on the Lehigh are generally at their highest. Join us for a day of whitewater rafting or Rail-Trail biking and you will get a FREE PASS to come back and play Skirmish Paintball – that is a $30.00 value!
Pocono Whitewater, Jim Thorpe, PA
Event Types: Annual Events, Family Friendly, Other, Sports
Event Location:1519 State Rt 903 directions »
Event Sponsor:Pocono Whitewater Adventure
Every day from Mar 28, 2013 – Apr 30, 2013 (8:00 am – 8:00 am)
TGIF! Make it a great weekend!!
Keep Your Online Communication Clean
We’ve all seen them—the sniping remarks, the nasty comments, the basement-level communication in social network comment boxes or responses to posts. People behave very badly online in terms of their verbal communication and this is especially troubling when it happens among so-called professionals—especially those in the communications fields.
One would think that people who make their livings through words would think twice about what they post or would read their vituperous responses before hitting “submit” but it appears they don’t. Why is it that people feel their level of communication over the internet may sink to new lows and that’s OK? Why do they think this will not reflect badly on them in the marketplace or cyberspace?
The hostile, negative remarks and offensive insults people hurl at each other online cannot be undone, even after the perpetrator deletes them; they’ve been read, they’re out there, and they become a permanent part of someone’s reputation in a bad way. These people are their own worst public relations nightmares!
As someone who writes for a living, and helps business owners and entrepreneurs spit-shine their image and their marketing message, this trend horrifies me. Professional marketers and creatives would never sign off on written communication for a client, company, or brand that purposely insulted, that was snide or persnickety, or that picked a fight with readers. This would surely be committing death by communication.
However, it appears the social networks bring out the worst in people, and give them a free pass to engage in uncensored, rude repartee. Is it because people feel they can somehow hide behind the online veil? That veil is quite transparent, folks. Just because you are not talking to someone in person doesn’t mean you are not communicating, and the words you choose will affect your online reputation in an instant.
Do you provide thoughtful responses to group discussions and questions, and try to be a helpful voice in the social media wilderness? Or do you rouse the rabble and foment revolution? Do you publicly mock someone for expressing a contrary opinion or do you reply privately and work out your differences away from others’ eyes?
To those who must be reminded that their communication standards make a difference: social networks are for sharing ideas, resources, and opinions that will make a positive difference for others. Your communication is a marketing tool and should be used wisely and well. Please take your nasty, petty, childish screeds offline and spare the rest of us innocent bystanders who must now delete these so-called discussions.
Words can hurt your reputation or they can work in your favor. How you respond to something will either lose you followers or build your connections. Which side do you want to be on?
Caryn Starr-Gates, owner
StarrGates Business Communications
Caryn Starr-Gates is a professional freelance copywriter whose career spans more than 30 years. Working in advertising, marketing, and public relations, she creates promotional copy for print and online ads, marketing materials, newsletter columns, articles, press releases, radio and TV spots, and website and social media content. Caryn writes copy for her clients and for those of the advertising, marketing, and public relations agencies with whom she works.Her experience includes writing retail fashion copy for regional and national department stores; promoting the launch of CNN; ads and TV and radio spots for Anheuser-Busch, Ralston-Purina and ABC Television; ad campaigns and new product concepts for a diverse array of packaged goods products (including kids’ cereals, alcoholic beverages, soft drinks, dog food), banks and Turner Broadcasting. In recent years Caryn has written extensively for lifestyle, education, life safety, food service, financial, retail, and professional services clients.
Caryn is an active member of the New Jersey Association of Women Business Owners (Bergen chapter 2010 Business Woman of the Year), the Business Marketing Association-NJ, Association of Women in Communications/NJ, and NJ Creatives. She volunteers for several non-profit organizations and has been recognized for her volunteer activities by the organizations she works with.
StarrGates Business Communications
Sparkling copy that markets your message!
Your Advanced Facebook Page Checklist: 14 Things You Might Not Be Doing
March 26th, 2013 :: Monika Jansen
Here are 14 new tidbits for you, only a few of which I already knew about, but all of which will improve your Facebook page:
- Pick a vanity URL: If your Facebook page does not yet contain your company name in the URL, it’s easy to change that. Just go to your admin panel, click on edit page, click on update info, and change your username.
- Use the tabs: Under your cover photo are tabs – photos, likes, about, etc. Create new ones (you can use Shortstack).
- Create milestones: Use milestones to tell your company’s story – when you were founded, got your first customer, hired your first employee, etc. (you can add milestones from the top menu bar).
- Link to website – In your About writeup, provide a link to your website right at the beginning.
- Link to other social media accounts – Just because you’re on Facebook doesn’t mean you can’t add links to other social media channels you use.
- Add a call-to-action – Include a call-to-action – give them a reason to interact on your page or visit your website.
- Use keywords – Google and other search engines crawl Facebook during searches, so be sure you are using all relevant keywords in your description.
- Focus on sharing photos – In case you missed it, Facebook is updating timelines to showcase visual content over text. Get in the habit of sharing photos and videos over words.
- Relate your cover photo to your brand – Your cover photo can be anything, but for the biggest impact, make sure it’s somehow related to your brand.
- Describe your cover photo – Because people can click on your cover photo, be sure to include a description, call to action, and link to your website.
- Use your logo as profile photo – Use your logo as your profile photo, or get creative an use your logo on something – a bag, hat, etc. – instead.
- Share unique content – Be sure some of the content you share on Facebook is only available there, and not on your blog, Twitter, YouTube, Instagram, or Pinterest.
- Allow fans to message you – Yes, fans can comment on your updates, but let them also send you direct messages. Just go to your admin panel, click on edit page, and click on manage permissions. Scroll down to “Messages” and check the box.