Monthly Archives: May 2013

The four R’s…what your customers want.

Recognition, Remuneration, Rewards and Respect


Most salespeople will tell you that the only recognition they want is more commissions; a bigger paycheck.  Truth be told, they care more about recognition than they do about the money in a lot of cases. Successful sales people make more than they need. That’s one way to know if you are a success …..

 But we don’t go the extra mile for the money. That we do for pride. I’ve said it before and I’ll say it again. It’s not always about the money.

The people who are having a hard time making enough money to feed their families and pay their mortgage will tell you “it’s all about the buck” but they are not the successful few at the top of your list. They are not the 20% doing 80% of the business if you follow. We need to talk about motivating them and we will but first let’s talk about how to recognize your top players and motivate them to greater heights. Great salespeople are true competitors and love to win and to be recognized for it. Recognition Remuneration, Rewards and Respect all play a part in keeping top players happy and productive.

 The great thing about recognizing top salespeople is that informal recognition can be just as powerful as formal recognition and it creates a connection you can’t get any other way.

Call your top players one at a time. Reward them in private. Show them all the respect you can muster and give them tangible rewards like paid vacations just to say thanks. Don’t hold them up in front of the rest of the team like a donkey eating a carrot. They wont like it and neither will the rest of the team.

Mentioning a big win in a team email or a team conference call goes a long way towards motivating the typical salesperson but your top players are not typical at all.

They are different for a reason and they don’t want to be confused with the rest. They are past looking for money they can make that anywhere. What they look for is respect, recognition, remuneration and rewards and often in that order.

If they are way out in front of the pack then talking to them one on one is one way to show respect. Rewarding them privately is another. Keeping it between the two of you is one more.  There are lots of ways to motivate the masses but when it comes to your top players you need to see them in a different light, treat them differently and reward them according to the job they have done for you.

I just got back from Jamaica. Everywhere I went the staff was giving me the knuckle-bump and looking me in the eyes and saying “respect”! I smiled every time it happened thinking,” they get it!”

I met lots of great people there and had a ton of fun but what I liked most was the respect. I took a two-hour tour of the gardens with a fellow the others call Respect. He has been giving that tour for a long time. He knows his stuff and that’s why they call him Respect. I enjoyed showing him respect.

 It was a great trip. There was food and drink everywhere.

 Our all-inclusive Jamaica resort featured six bars, dozens of great people serving drinks and their signature concoctions, ” the Gem of the Day”. They come in a variety of colors and flavors but my favorite drink was the ….well I had a lot of favorites. Even the beer was good. They drink Red Stripe and it is good beer.

The breakfast at the Coral Restaurant was amazing. I had fruit and cold smoked salmon cheese and crackers. It was delicious. Michael, the chef there invited me back for lunch but the burgers at  the pool were so good I had to have one every day and I never did see what Mike served up for lunch.

I had a Swedish massage, the first time ever. It was the best experience of the whole trip. If you are reading this Andrea, Monica and the girls I want to say thank you again and let you know I have recommended you to the world.

I didn’t just have one massage. After the first I had to have a second but cheep as I am I didn’t want to reach into my pocket to pay for the second. So I had a meeting with the Jewel Dunn’s River Beach Resort & Spa management and posing as a motivational speaker, I managed to meet all the girls, talk some shop and motivate my way in for a second massage, hot rocks and all. I left with a beautiful robe they gave me as a gift and I glory in it every day I put it on after a shower. This gift is priceless. I could never buy the feeling it gives me. You understand?

That photo at the top of the page is me sailing my Kite on the beach. I love to sail my kite in a good wind and they had that every day. I would go back any time. I loved it there.

We were at The Jewel Dunn’s River Beach Resort & Spa. What a wonderful place. It’s Jamaica’s premium, all-inclusive resort for adults and let me tell you, it is not too big, not too small, it’s just the right size to make you feel great.  Sitting on acres of beach front property The Jewel is one of the most exotic locations in the world. That’s the kind of place to take your top players.

BobPolan001My business is helping you build yours so if you are getting together with the best of your team and need to fill another seat on the plane give me a call. I’m in!

I want to invite you to join me in building a community of independant business people who get their offer in front of more potential customers, close more business and make more money than anyone in their industry.

It all starts when you join us at Local Ad News. Membership is FREE. 

Put up a profile and tell us who you are what you have to offer.

I manage advertising campaigns for well over 100 customers. I’ve been in the business of taking products to market for about 40 years now. 


Remembering……on Memorial Day.

As you sit among family and friends today, eating, playing outdoor games, and talking and laughing, take a moment to remember why we celebrate Memorial Day. All the fallen soldiers deserve a heroes recognition for their selfless, honorable sacrifice they accepted in order to keep us all safe.

I came across the following article that touched my heart and reminded me exactly why we celebrate Memorial Day! I hope you will take a moment to read it!

It’s a day of sadness – and pride



A father remembers his son, a Marine who died in Afghanistan nearly a year ago.

When his son deployed to Afghanistan in May 2009 from Camp Lejeune, N.C., Steven Xiarhos had a bad feeling. He didn’t sense the same excitement from the Marines that he did when they left for Iraq.

“They were going into hell, and they knew it,” Xiarhos said. “You could see it in their faces.”

But when his son reached Afghanistan, he let his family know he was assigned to travel in the so-called MRAP, the sturdiest of Marine vehicles, built to withstand the roadside bombs that are the enemy’s weapon of choice.

Then on July 23 came the awful news: Cpl. Nicholas Xiarhos, 21, had died of injuries from an improvised explosive device that had detonated beneath his Humvee.

There had been a reassignment of vehicles, and the MRAP had been needed elsewhere in the convoy.

The Marine driving the Humvee was killed instantly. The gunner’s leg was blown off, a Navy corpsman was injured. Xiarhos, initially trapped inside the wreckage, was airlifted to a field hospital.

“He fought on and fought on and fought on and never gave up,” his father said. “But three hours later he was gone.”

The week leading to this first Memorial Day since his son’s death was difficult for Steven Xiarhos and his family. Memories of that premonition at Camp Lejeune are mixed with torturous speculation about what would have happened if the vehicles had not been switched.

But those things will not be uppermost in Xiarhos’ mind Monday as he addresses a Memorial Day gathering in Yarmouth, Mass., where he is a police lieutenant.

“I want to remind people that when they see a veteran, they should go shake his hand or buy him a cup of coffee,” Xiarhos said. “And when the national anthem is played at the ballgame, stand up and put your hand on your heart: Never forget that people have died for you and for that flag.”

The months since Nicholas Xiarhos’ death have been a blur for the family: an emotional memorial service for 13 Marines killed during the deployment, a chance meeting in Boston with a surgeon who was at the field hospital when Xiarhos was rushed in, a private meeting with President Obama.

“We have no anger against anyone or any thing,” said Steven Xiarhos, his voice breaking slightly. “Just sadness and pride.”

Nicholas Xiarhos had served in Iraq with the 1st Battalion, 9th Regiment, and narrowly missed being killed in 2008 when a suicide truck laden with explosives tried to crash into the Marine compound in Ramadi.

Two Marines standing post refused to budge and let loose a blast of gunfire. Both were killed in the explosion when the driver loosened his grip on the “dead man’s switch.” Dozens of Marines and Iraqi soldiers were saved.

The heroic example of Marines protecting other Marines was not lost on Xiarhos. When he returned home and learned a buddy in another unit was deploying to Afghanistan, he applied for a transfer.

After weeks of persistence, Xiarhos was granted his transfer to the 2nd Battalion, 8th Regiment headed for Helmand province, a Taliban stronghold. Other Marines had requested a similar transfer but had been rejected.

“Nick felt he had really lucked out,” his father said.

His first weeks in Afghanistan were upbeat. His father recalled, “He told his mother, ‘Don’t worry, Mom. I’m living the dream.’ “

That motto is now on his gravestone.

Thanks to Welles & Murray…..

The History and Origin of Memorial Day in Waterloo, New York

HWellsMDB1             JMurrayMDB2

Henry C. Welles      General John G. Murray

On May 5, 1866, the Village was decorated with flags at half mast, draped with evergreens and mourning black. Veterans, civic societies and residents, led by General Murray, marched to the strains of martial music to the three village cemeteries. There impressive ceremonies were held and soldiers’ graves decorated. One year later, on May 5, 1867, the ceremonies were repeated. In 1868, Waterloo joined with other communities in holding their observance on May 30th, in accordance with General Logan’s orders. It has been held annually ever since.

Waterloo held the first formal, village wide, annual observance of a day dedicated to honoring the war dead. On March 7, 1966, the State of New York recognized Waterloo by a proclamation signed by Governor Nelson A. Rockefeller. This was followed by recognition from Congress of the United States when the House of Representatives and the Senate unanimously passed House Concurrent Resolution 587 on May 17th and May 19th, 1966 respectively. This reads in part as follows: “Resolved that the Congress of the United States, in recognition of the patriotic tradition set in motion one hundred years ago in the Village of Waterloo, NY, does hereby officially recognize Waterloo, New York as the birthplace of Memorial Day…”

On May 26, 1966, President Lyndon B. Johnson, signed a Presidential Proclamation recognizing Waterloo as the Birthplace of Memorial Day

There is always the barter option……



Bartering is still a way of life in some countries where cash means very little. The system of exchange of goods and services has been used for many years and before currency was developed. Bartering at an individual local level still goes on in some communities even in the modern age. Whenever there is a downturn in the economy, the use of bartering increases in all levels of society.

The internet has globalized bartering and you can now find whatever you want wherever you are. Online swap and shop web sites are becoming very popular as people clear out things they don’t need and other people want them. Good negotiation and creating a deal, which is beneficial to both parties, is the key. Everyone likes a good deal and to feel that they have got what they wanted out of a negotiation. Goods and services from holiday and home swaps to trading skills for products can be achieved by bartering. The most important thing is to agree on the comparable value, which can be time consuming. The timing of the trade is also an important factor. Each party must be in a position to and want to barter at the same time. This is one of the downsides of bartering as one party may not be in a position to supply the goods or services at the exact time required by the other party. Bartering networks can overcome this in some cases by offering trade credits.

Bartering, using the internet, is a growth business and there are many networks you can join to dispose of inventory. If your company has over produced a particular model of mobile phones, for example, they can be exchanged for something which would be useful to the company, such as advertising space. Promotion is fundamental to a company’s success and is an ongoing process. There may be times when cash flow is slow and stock levels are high. You will have to look at other ways of disposing of the stock rather than the traditional sales route, and bartering may provide the answer. You may want to use a media agency to carry out negotiations with the media owner, which will cost money. Using a media agency may optimize the advertising budget you do have and they will be able to help to negotiate deals and discounts. They will also have the contacts within the media organizations, which can be invaluable. Marketing campaigns are expensive and if your annual budget has been cut, you may want to start thinking outside the box and finding other distribution channels. Attending trade shows is a great way to promote your products, but they are expensive and time consuming, and sometimes you don’t achieve the results you want. Your time may be better spent looking at bartering opportunities to reduce your stock levels. This may be more cost effective and you will be able to track back what impact you are having much more easily than attending a trade fair.

For more information visit:


5th Floor
The Communications Building
48 Leicester Square
London WC2H 7LT
P.+44 (0) 207 287 3333
F.+44 (0) 20 7199 4451

Have you built your links yet?


Link Building

Is the process of acquiring and creating links that point to your own website. Since these inbound links, tell search engines how authoritative your site is, the link building service efforts of your business in will define the success of your SEO campaign .We cater for link building for London businesses and we define and set up a strategy to target your local market.

How are links made?


There are two types of links. Those that are made naturally and unnaturally.

Natural links are links that your website has acquired for promoting quality content, products and services. The links are made by people who like to use their sites or social networking accounts to share your business with their customers, friends, families, or co-workers. The best practice of using a good link building service is to think of it as word-of-mouth marketing using links pointing to your website and building good solid relationships with people.

Unnatural links are hyperlinks that you have created. These include links that you have acquired through, website directory listings, article marketing, video marketing, forum commenting, blog post commenting, and social media participation. Natural links can be built up from creating unnatural links.When we are link building for London business we like to focus on good quality and inspiring content that people want to naturally share.

What are the Advantages of a link building?

  • Link building helps you build authority for your site in terms of your search engine’s algorithm, allowing your site to be seen as a valuable website.

  • Links you create from relevant sites will provide your site with relevant traffic which can increase your sales.

  • Link building enables your website to obtain wider search engine visibility automatically capturing larger numbers of target customers.

  • Link building also enables other businesses to find you and link with your website enhancing your networking, publicity, PR advertising and promotional capability.



Steve Robin

ReSEOlve to optimize your goals and ambitions online’

ReSEOlve is a Local SEO business based in South London that brings an entrepreneurial style to the way I work with our Local clients More than just the average SEO Consultant , I go the extra mile to work closely with my clients giving them the personal touch I want to get to know your business better and Goals to be able to help you, and perform extensive research . This way, we can better understand your business as well as your objectives so I can better optimise your ambitions online.

 Think of me as your dedicated Online Marketing For Local Business Project Partner providing a tailored and professional Online marketing for local business solutions enabling measurably increased revenue, tangible results, where the profits speak for themselves and client satisfaction is key.

Whether you need SEO solutions in order to drive more visitors to your website, to build your brand, or manage your online reputation, I can definitely help.

I operates clean, compliant and ethical SEO techniques: all my methods are up to date and conform to the highest industry standards. Furthermore, I understand that owners of start-up or medium sized businesses are looking for solutions that can boost revenues at a minimal cost. This is why I  am dedicated to not only create tailored marketing campaigns that will meet your unique needs, but to making all the intricacies of web marketing simpler for you.

Online Marketing for Local Business

For a free consultation and evaluation and summary analysis report otherwise valued at £250 or for a confidential chat first just contact me on any of the following ways:Mobile UK: 07930 717 766Mobile International: ++ 44 (0) 7930 717 766


Skype: Steve-robin

Don’t become a victim……

Scams, Rip-Offs, and Other Shady Deals…

It happens all the time, an email here, a call there, and “POOF!” suddenly you’ve been the target of a scam artist.  These scammers are good at what they do, VERY GOOD! They use technology, cunning, and the gift of gab to steal hard earned money from unsuspecting “marks”.  Con men are everywhere! We even see them in the world of taxation.  There is a lot of money changing hands at a very fast pace – it’s easy to see why these scam artists often target taxpayers.

But, taxpayers can protect themselves; they just need to keep a wary eye and ear out for claims that sound too good to be true.  Below are some of the more common rip-offs for which to be on the look-out.

1. Identity Theft. Tax fraud through the use of identity theft tops this year’s “Dirty Dozen” list. Combating identity theft and refund fraud is a top priority for the IRS. The IRS’s ID theft strategy focuses on prevention, detection and victim assistance. During 2012, the IRS protected $20 billion of fraudulent refunds, including those related to identity theft. This compares to $14 billion in 2011. Taxpayers who believe they are at risk of identity theft due to lost or stolen personal information should immediately contact the IRS so the agency can take action to secure their tax account. If you have received a notice from the IRS, call the phone number on the notice.

2. Phishing. Phishing typically involves an unsolicited email or a fake website that seems legitimate but lures victims into providing personal and financial information. Once scammers obtain that information, they can commit identity theft or financial theft. The IRS does not initiate contact with taxpayers by email to request personal or financial information. This includes any type of electronic communication, such as text messages and social media channels. If you receive an unsolicited email that appears to be from the IRS, send it to

 3. “Free Money” from the IRS & Tax Scams Involving Social Security. Beware of scammers who prey on people with low income, the elderly and church members around the country. Scammers use flyers and ads with bogus promises of refunds that don’t exist. The schemes target people who have little or no income and normally don’t have to file a tax return. In some cases, a victim may be due a legitimate tax credit or refund but scammers fraudulently inflate income or use other false information to file a return to obtain a larger refund. By the time people find out the IRS has rejected their claim, the promoters are long gone.

 4. Impersonation of Charitable Organizations. Following major disasters, it’s common for scam artists to impersonate charities to get money or personal information from well-intentioned people. They may even directly contact disaster victims and claim to be working for or on behalf of the IRS to help the victims file casualty loss claims and get tax refunds. Taxpayers need to be sure they donate to recognized charities.

 5. Frivolous Arguments. Promoters of frivolous schemes advise taxpayers to make unreasonable and outlandish claims to avoid paying the taxes they owe. These are false arguments that the courts have consistently thrown out. While taxpayers have the right to contest their tax liabilities in court, no one has the right to disobey the law.

 So, what do you do if you think you’ve become the victim of a scam?  Recognize that you have been scammed.  Often, the victim of a scam is in denial. He or she doggedly continues to believe in the criminal and the scheme, because it is too traumatic to admit that the money that has already been paid is gone for good. The cons understand this, and they keep coming back for more. All too often, the scam goes on until the victim has lost every last dime.

  •  Report the scam to police and/or local prosecutors

 Fraud and theft are criminal matters, and your county or district attorney has primary jurisdiction. Internet crimes can also be reported to the Internet Crime Complaint Center (IC3) of the FBI. Internet crimes tend to be cross-jurisdictional, and investigators from this agency and others have access to IC3 reports.

  • Do not fall for a “recovery” scam

Don’t give anybody any MORE money on the promise that they will get your lost money back. It’s just another scam. Don’t believe them if they say they are from a governmental agency and they want you to “play along” with a “sting” by giving the crooks any more money. No real agency operates this way.

  • Cease all contact with the scammer immediately

We urge you to refrain from responding to any emails or letters from addresses you cannot confirm or from entities you do not recognize.

  • Educate yourself – it is your best protection

We cannot overemphasize the importance of not falling for a scam in the first place. The sad fact is, the vast majority of people scammed simply never see their money again.

  • If it sounds too good to be true, it probably is

As Certified Public Accounts we are trained to help our clients recognize a scam from the “real thing”.  Before you give your money away to an organization from Nigeria that claims you have been selected as the beneficiary…you know the rest, be sure to give your CPA a call to make sure it’s legitimate. If you don’t think you need to contact your accountant, then I have this piece of land in Florida that I would like you to buy…



Business Development Director
Morey, Nee, Buck & Oswald, LLC – Accountants and Advisor
Morey, Nee, Buck & Oswlad, LLC is a CPA firm with offices in Bethlhem, PA; Spring House, PA; and Bridgewater, NJ. Our accountants are focused on enhancing the wealth and prosperity of individual and business owners through practical tax planning, accounting, and business consulting.
Phone: 610.882.1000

Never fear…..Nevahold is now here!!

The New Consumer Empowerment Media~Nevahold


How many times have you been let down by customer service executives of different companies? Did your phone freeze and stopped working or maybe you are unhappy with the service of your broadband provider or a particular airline? As frustrating as it can be, there was no solution for bad customer service until now. People would get irritated, frustrated and angry at the lack of respect for the customer and irresponsibility on the company’s part to tend to their customers complaints. Whether it was the on-call customer service executive or the person on the other end of the line at the customer service center for twitter, service was the same everywhere.

Well, starting now and going forward, all this stops; courtesy of Nevahold.HYPERLINK “”me. Nevahold is a dedicated team of people who have designed a service that enables disgruntled consumers to communicate any kind of problem or grievance they are facing to the ultimate company or brand. Nevahold takes hold of the message and delivers it to ALL the social media channels of the company. If the company fails to respond to the message within a stipulated time period, Nevahold takes the message to the company and blasts them via all social media channels. Not wanting to put their reputation at stake, the company then becomes liable to reply to the consumer’s issue, saving the consumer from a lot of mental harassment and stress.

Nevahold works as a mediator between brands and consumers and helps in speeding the process between the two parties. As a media of consumer empowerment, Nevahold promises to get the best possible answer within the shortest possible timeframe. The timeframe for the reply is pre-decided and is designed in order to make sure that the consumer is not disappointed. Additionally, this kind of service helps the consumer get on with his/her daily activities and not worry about receiving a reply, since Nevahold is there to help them now.

Nevahold’s service design to social media customer service is efficient, witty, and promises to work. The system is based on the brand’s reputation and their intentions to retain the reputation of the brand. As a result the targeted company will be liable to provide a helpful answer to any problems or issues discussed by the consumer.

In times when social media customer service and consumer empowerment is not as helpful as it should be, Nevahold’s command over various social media sites brings encouragement, excitement, and hope.

You need to know about SEO!

SEO Basics

SEO has been changing since Google first started helping people find what they were looking for on the internet. From the beginning, webmasters have been trying to figure out how to get their websites to show up on the top of those Google search results.

Of course, every company wants their website to be on the first page, preferably at the top of the list. But no one can  guarantee that they can get you there and they certainly cannot guarantee to keep you there. But professionals do have a number of techniques that will improve your search engine rankings.

First, let’s look at how SEO works. Google (and Bing, Yahoo, Ask, etc.) has an algorithm that determines which websites will come the closest to matching the word or phrase you are looking for. So, if you search for “shoes Pleasantville” you will get a different set of results than if you search for “high heels Pleasantville.” Google’s goal is to deliver the most relevant results to searchers. If they do a good job and you are happy, you will continue to use Google as your search engine, which means they can sell more ads to people who want to sell things.

Google’s algorithm looks at a number of factors about your website when figuring out where to put it in the search results. It is constantly changing that algorithm to improve results – by some accounts as many as 100 times a year. Google does not tell anyone what the algorithm is, so SEO experts have to try to puzzle it out.

Early on,meta tags were used by Google as a primary clue to tell it what the website was about. Those tags were programmed into each page of your website behind the scenes and it told Google what was on the page. But some SEO professionals were gaming the system by either stuffing a massive amount of tags on the page or by putting tags on the page that didn’t really match the content.

Today, Google’s algorithm   has evolved such that tags are not nearly as important as what is actually on the page. Good, quality content written to include specific keywords is more important than ever. The tags still need to be there, but internal links, back links, content and the freshness of your material are very important.

A good SEO professional white_hatwill never guarantee that you will rank first on Google or Bing. But they will be able to help you improve steadily, over time, in how you are ranking for certain key words and phrases. So, the Honda dealer will care more about the keyword “honda dealer” and not at all about the keyword “kia dealer.” The keywords should appear throughout the website in a natural context that reads like a real article. Otherwise, you risk being punished by Google for “Keyword stuffing.” This could result in Google removing your website entirely from the search engine results, making your company virtually invisible to customers.

Like meta tags, back links have traditionally been important to search results, but some unscrupulous “black hat” SEOs have set up ways to buy and sell frivolous links. The recent Google Penguin update addressed that issue and penalized a number of sites. Again, having relevant back links is important, but having a bunch of links that don’t make sense can get your site penalized.

Without SEO, a website will not be found as easily by your audience. It may show up, but it may not show up until page 1,000 of the results. SEO also helps you create the content for the website to specifically address the main points you want to communicate to your customers. Understanding what your keywords should be can help you frame the entire website from the beginning, assuring that you are writing and designing the best possible site.



Kim Deppe the owner and president of Deppe Communications, a marketing and advertising agency located in Fleming Island, FL. She is a Marketing and Public Relations professional with over 25 years experience in branding, integrative marketing, social media, online marketing, crisis communications and management. She worked in healthcare marketing for over 20 years, including 16 years at St. Vincent’s Health System and was vice president of marketing at Community First credit union.
In 2011, she completed a master’s certificate program in online marketing and started her own marketing consulting firm. Her experience in traditional marketing, social media, marketing strategy and online marketing combine to give her a unique perspective based on years of experience and up-to-the-moment digital tactics.

What’s happening this weekend?

Wine & Jazz Festival with Wine Seminar at Penns Woods Winery logo_wine_and_jazz_w_sponsorforblog

Presented by Penns Woods Winery at Penns Woods Winery

May 18, 2013

Wine Seminar with Blind Tasting: 3pm-5pm :$35 : LIMITED AVAILABILITY

Featuring guest speaker Denise Gardner, Penn State Extension Enologist and wine expert. TOPIC: Which do you prefer: Red, White or Rose? Sweet or Dry? Are you sure? No matter how hard we try, we still judge our books… or wines by their cover. This two hour seminar discusses and stands to prove how our visual interference effects our perception of taste. During the seminar we will host several blind tastings to test if this is really true! Join us in an exciting hands on wine seminar! Proceeds from this seminar go to The Little Rock Foundation for children who are blind or visually impaired.

Wine & Jazz Under the Stars : 5:30pm- 9:30pm : $45

Sample and Sip on your favorite Penns Woods Wines while you listen to the tunes of the renowned Jazz Band, Dave Wilson Quartet and Jazz Pianist, Rocco Fiorentino. There will be hors d’oeuvres and homemade pasta saute stations by the acclaimed Talluto’s Authentic Italian Food and Cento Fine Foods! For dessert there will be a gourmet cupcake station by Food Networks Cupcake Wars Winner Dia Doce and Coffee by Golden Valley Farms Coffee Roasters!! Shop from local artisans, enter to win from over 20 raffle prizes, and relax watching the beautiful sunset over the vineyard!
Ticket includes 6 wine tastings or a glass of wine, a souvenir wine glass, live jazz concert, and hors d’oeuvres and desserts. Proceeds from the raffle go to The Little Rock Foundation for children who are blind or visually impaired.

COMBO PASS: Wine Seminar with Blind Tasting & Jazz Under the Stars: $69: 3pm – 9:30pm : LIMITED AVAILABILITY


riverjazzblogRiverJazz Festival

The Lehigh Valley’s jazz festival returns for its third year. Experience a wide range of sounds, from Bebop and Swing to Cool Jazz and Free Improvisation, as you enjoy internationally acclaimed artists and some of the best performers from the local area.

Event Type: Music

Event Location:101 Founders Way directions »

Event Website:

Event Sponsor:ArtsQuest

Event Times:

  • Every day from May 9, 2013 – May 24, 2013 (All Day)




Bluegrass & Barbecue Festival
Location: Tuckerton, NJ
Host: Tuckerton Seaport
Contact Name: staff
Phone: (609)296-8868 Ext:
Date(s): 05/19/2013 – 05/19/2013
Description: Bluegrass & Barbecue Festival, May 19, 11am-5pm. Kick-off the summer with the down home sounds of bluegrass and the sweet smell of barbecue. Crafters, vendors, food, refreshments, family activities, demonstrations, decoy carvers, boat building and boat rides. General Admission applies. Todd’s Musical Petting Zoo lets you try out over 100 instruments from accordian to zither, steel drum to thumb piano and everything in between. Tuckerton Seaport is located at 120 West Main Street, Tuckerton.
Email/Web site:

Is it news THEY can use?

Just Because it’s News to You Doesn’t Mean it’s News to Them! news!forblog

Business owners and entrepreneurs like the idea of generating news releases as a way to promote their businesses or practices; but do they really have news to share?

Just because something happens in your company that you think is important does not make it newsworthy to media outlets to whom you want to send your release. Bear in mind as well that as part of your public relations efforts, you are developing a relationship with the public—and they might not think your news is so great either.

That being said, there are a few tactics you can take to earn free publicity by creative newsworthy items.

Attach your announcement to a trend in your industry or related areas and develop a story around that. For example, your company getting a big construction contract is not interesting to anyone outside or your staff or perhaps your particular field. However, if getting this big contract means there is something positive happening in the general economy or the local job market, now you’re talking!
Relate your news to current events to boost relevance. If a local newspaper has done a story on a specialty retailer, and you make something that retailer sells, send your press release to that reporter and the editor with a note about how this story dovetails nicely with the newspaper’s recent coverage. If there has been a feature about your area’s business climate and you have a success story to share, send it as a follow-up to that story. Be polite and ask the editor to consider a second story; you never know.

Studies, statistics, and industry reports can help boost your placement chances. Opening a print shop is no big deal to most people beyond your family and friends; however, you can position yourself as an expert in new formats, printing technology, or branding trends that are substantiated by a report on the state of the printing industry.
The media likes free and so does the public. Free seminars, presentations, and workshops may be seen as a public service and since it’s free, the newspapers are less likely to hit you up for a paid ad (although as a copywriter who started in advertising, I’m all for paid ads!).  Educational, informational, and helpful programs are also great ways to get exposure for you and your business. Send out a short news release about your event (either to promote it in advance or as a photo with caption afterwards) to the local press or to the appropriate trade publications. Don’t forget to post it to your social networks.
Community service and charity drives get noticed—and get press. Planting trees or flowers on the grounds of non-profit facility, women’s shelter, or town center, or collecting career clothing for disadvantaged women, is a nice way to put out positive press about your company, especially when you open up the charity drives to local residents. It makes for great public relations.

There are plenty of ways to gain some traction for your news release, especially when you have a strategy, a good story pitch, and you do some follow-up. A public relations professional can help steer you in the right direction or write polished, well-formatted press releases for you.


547910_3344656344291_911589373_nCaryn Starr-Gates, owner
StarrGates Business Communications

Caryn Starr-Gates is a professional freelance copywriter whose career spans more than 30 years. Working in advertising, marketing, and public relations, she creates promotional copy for print and online ads, marketing materials, newsletter columns, articles, press releases, radio and TV spots, and website and social media content. Caryn writes copy for her clients and for those of the advertising, marketing, and public relations agencies with whom she works.
Her experience includes writing retail fashion copy for regional and national department stores; promoting the launch of CNN; ads and TV and radio spots for Anheuser-Busch, Ralston-Purina and ABC Television; ad campaigns and new product concepts for a diverse array of packaged goods products (including kids’ cereals, alcoholic beverages, soft drinks, dog food), banks and Turner Broadcasting. In recent years Caryn has written extensively for lifestyle, education, life safety, food service, financial, retail, and professional services clients.
Caryn is an active member of the New Jersey Association of Women Business Owners (Bergen chapter 2010 Business Woman of the Year), the Business Marketing Association-NJ, Association of Women in Communications/NJ, and NJ Creatives. She volunteers for several non-profit organizations and has been recognized for her volunteer activities by the organizations she works with.

Caryn Starr-Gates
StarrGates Business Communications
Sparkling copy that markets your message!

Twitter: @StellarCopy

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